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Title: The Father of Spin: Edward L. Bernays and The Birth of Public Relations by Larry Tye ISBN: 0805067892 Publisher: Owl Books Pub. Date: 01 September, 2002 Format: Paperback Volumes: 1 List Price(USD): $16.00 |
Average Customer Rating: 3.59
Rating: 2
Summary: poor style, spotty substance
Comment: Admittedly, I expected a lot from this book. I had just learned about Bernays from Stuart Ewen's book Spin: A Social History of PR & was looking forward to getting a balanced picture of this alleged master. Tye's book did not fit the bill and, unfortunately, most of Bernay's books seem to be out of print. My main problem with the book is that Tye does not document the connection between Bernay's schemes & their outcomes - were Bernay's efforts smoke & mirrors that simply presaged natural turns in public opinion or did they actually manage to influence public opinion? This is the main question that I wanted the book to address, and it simply did not do it. Furthermore, the book is structured non-chronologically, and Tye does not have the skill as an author to bring Bernay's life together coherently in this manner; at best the structure is a good idea poorly executed. Check out Ewen's book for a more cogent history of public relations (including Bernay's innovations).
Rating: 5
Summary: A great read!
Comment: You've seen Wag the Dog and Primary Colors, you've watched politicians talk out of both sides of their mouths, you've seen the President get into trouble only to have the spin doctors bail him out. Ever wonder where it all started? This book is what you new to read to find out.
Larry Tye gives you the reader an in depth look at Edward Bernay's and the birth of public relation or the beginnings of spin. From Bernay's start in the 1920's to his revolutionary ideas of parading women down the streets of New York to promote smoking you'll get a fist hand look at how spin works.
Read through the 260 plus pages and see why we use spin, how public relations can and does affect public opinion. Watch and learn from the father or master of the public relations. Larry Tye has a well researched and extremely detail account of the beginnings.
Fascinated and educated are the two words to describe what I walked away from this book with. Fascination about Bernay's ability to make things come out his way and sway the public to follow, educated has to how spin control works in today's culture. A great read for all!
Rating: 2
Summary: the father of spin:edward l bernays & the birth of PR
Comment: The book is entertaining in parts and provides interesting information to someone who has no prior knowledge on Bernays. But considering the impact Bernay's ideas & work made on PR and spin and consequently the American way of life, I found the writing style to be rather flippant; and the book, as a whole, skimpy. From the research material available and the interviews which he had conducted, Tye could have written a more substantial if not a scholarly piece, irrespective of his sentiments for Bernays the person. Perhaps, that was not his intention. However, Tye did make a bold claim with his title, and I naturally expected more from his book.
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Title: PR! by Stuart Ewen ISBN: 0465061796 Publisher: Basic Books Pub. Date: November, 1998 List Price(USD): $20.00 |
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Title: Propaganda by Edward L. Bernays ISBN: 080461511X Publisher: Kennikat Press |
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Title: PUBLIC OPINION by Walter Lippmann ISBN: 0684833271 Publisher: Touchstone Books Pub. Date: June, 1997 List Price(USD): $14.00 |
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Title: Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future by John Stauber, Sheldon Rampton ISBN: 1585421391 Publisher: J. P. Tarcher Pub. Date: 10 January, 2002 List Price(USD): $14.95 |
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Title: Media Control: The Spectacular Achievements of Propaganda (Open Media Series) by Noam Chomsky ISBN: 1583225366 Publisher: Seven Stories Press Pub. Date: December, 2002 List Price(USD): $8.95 |
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