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Title: Managing New Industry Creation: Global Knowledge Formation and Entrepreneurship in High Technology by Thomas P. Murtha, Stefanie Ann Lenway, Jeffrey A. Hart ISBN: 0-8047-4228-6 Publisher: Stanford Univ Pr (T) Pub. Date: December, 2001 Format: Hardcover Volumes: 1 List Price(USD): $34.95

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Average Customer Rating: 3.88 (8 reviews)

Rating: 5
Summary: Best Understanding of the Flat Panel Industry
Comment: This book is the only work I know of which accurately recounts the rise of the flat panel industry and captures the key factors which separated the eventual winners from the rest of the participants. The authors clearly spent a great deal of time interviewing and reinterviewing the key players all around the world, and were able to develop an understanding of this industry which far surpasses the somewhat parochial and simplistic viewpoint we often hear in the U.S.
There are many lessons to be learned from the emergence of the flat panel industry (particularly in the U.S.) and this book does a very good job of extracting them from a wealth of insightful observations.

Rating: 1
Summary: Backward looking
Comment: This book gives a good overview of the Flat Panel sector; it may provide a good academic case study. However, as a manager, I was also looking for advice that I could apply now. This sector has been characterized by intense competition and turbulence, especially as regards international competition. Murtha et al. provide hackneyed insights and many of their predictions and "insights" are wrong. Disappointing!

Rating: 1
Summary: Could not predict shifts in industry
Comment: This book is written in a scholarly style, and is rather laborious reading. Additionally, it lacks predictive validity and has been unable to predict any of the momentous changes in the flat-display sector that have occurred in the last year. Dated!

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