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Title: The Gutenberg Galaxy: The Making of Typographic Man by Herbert Marshall McLuhan ISBN: 0-8020-6041-2 Publisher: University of Toronto Press Pub. Date: 01 June, 1962 Format: Paperback Volumes: 1 List Price(USD): $23.95 |
Average Customer Rating: 5 (6 reviews)
Rating: 5
Summary: His Best Work
Comment: McLuhan's most enduring work and certainly his most accessible. A history of western society from a media perspective. McLuhan concentrates on the larger patterns in history by providing a snapshot of each period with a rich bibliography to fill in the details. A mosaic of the works of other writers arranged to get at more abstract ideas. The book is filled with great understanding and insight, often packaged as gnomic utterances but rarely without substantial scholarly support behind them. He stole from the best and without shame and put ideas together like no one else. Not so much an original thinker (for which we can be grateful given some of his crackpot ideas) but a chemist experimenting with the works of others to great effect. Misunderstood and disliked in his own time, idolized in the present for all the wrong reasons. We will not see his like again.
Rating: 5
Summary: McLuhan - As Always, Brilliant
Comment: One can almost think of "The Gutenberg Galaxy" as the "prequel" to Marshall McLuhan's much better known "Understanding Media," because "Galaxy" does for print techology what "Media" does for electronic technology. Basically McLuhan assesses how European civilization went from an ear-touch (listening) oriented mode of receving information to an eye-oriented (that is, reading) mode of receiving information. Recalling that for McLuhan, the medium IS the message, so the invention and dissemination of printing-press technology and the sharp rise in literacy it occasioned therefore brought about a major seismic shift in Western thought and all that goes with it--language, mores, dress, politics, etc.
Another way of looking at this is to say that in McLuhan's view, history is not determined by politics or economics or weather or science per se so much as by our media--the "extensions of man." This book is a must-read followup to anyone who liked "Understanding Media"; it's also a great book to cut one's teeth on before reading "Understanding Media" because it's a more traditional (i.e., formal and linear) type of academic work. And undeniably brilliant. For what it's worth, I was a communications major at the University of Virginia in the mid-1970s when reading McLuhan's work was rougher than it is now; many of his concepts like "global village" have since filtered thru society. But I read all of McLuhan's media-oriented writings, wrote term papers on him, and feel as though I benefited as a result--he's the main reason I'm a writer today.
Allen; [email protected]
Rating: 5
Summary: A intriguing perspective on how printed media has alter us.
Comment: The Gutenberg Galaxy is an intriguing account of the drastic alterations and implications or the transiton from the audile-tactile culture to the visual stressed culture of the print epoch. The printed word allowed for individuals to egress their present oral culture and advance to a realm of elvated messages and meaning.
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Title: Understanding Media: The Extensions of Man by Marshall McLuhan, Lewis H. Lapham ISBN: 0262631598 Publisher: The MIT Press Pub. Date: 20 October, 1994 List Price(USD): $22.95 |
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Title: The Medium is the Massage by Marshall McLuhan, Quentin Fiore ISBN: 1584230703 Publisher: Gingko Press Pub. Date: June, 2001 List Price(USD): $13.95 |
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Title: The Mechanical Bride : Folklore of Industrial Man by Marshall McLuhan, Philip B. Meggs ISBN: 1584230509 Publisher: Gingko Press Pub. Date: 01 November, 2002 List Price(USD): $35.00 |
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Title: Orality and Literacy (New Accents) by Walter J. Ong ISBN: 0415281296 Publisher: Routledge Pub. Date: July, 2002 List Price(USD): $19.95 |
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Title: Essential McLuhan by Marshall McLuhan, Eric McLuhan, Frank Zingrone ISBN: 0465019951 Publisher: Basic Books Pub. Date: 01 July, 1996 List Price(USD): $23.50 |
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