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Organizing to Win: New Research on Union Strategies

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Title: Organizing to Win: New Research on Union Strategies
by Kate Bronfenbrenner, Sheldon Friedman, Richard W. Hurd, Rudolph A. Oswald, Ronald L. Seeber
ISBN: 0-8014-8446-4
Publisher: Ilr Pr
Pub. Date: January, 1998
Format: Paperback
Volumes: 1
List Price(USD): $19.95
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: Interesting for both union insiders and non-unionists
Comment: This is another labor community insider book directed toward labor union leaders and their strategists and written by the same. The motivation is the reversal of the sagging fortunes of labor unions. Many of the articles focus on the need for grassroots activity by existing union members and community supporters. Several union campaigns utilizing members are examined in detail. Union support organizations such as the Garment Women Justice Center are described. Serveral articles examine subtleties of the motivations of non-unionists to vote for a union. An interesting observation is that white collar and technical workers are turned off by the potential for conflict when joining a union, which is interesting in light of the fact that unions have always relied on confrontation as their tool of last resort. The main point of the editors is that union tactics and actions make a large difference in organizing success. The second point is that unions must remake themselves into organizing bodies and avail themselves of the wisdom contained in these articles. But for non-union insiders reading this book, many chinks appear when looking at the articles in totality. For example, one article shows that belonging to two community organiztions lowers the desire to join a union, yet many articles tout labor-community coalitions. In one case where community connections were leveraged to the fullest to win a union contract, it is admitted that may have been a one-time occurrence. A large and confusing point that leaps out from these articles is, just what is a union. Is it a centralized business that collects fees from subsidiaries, demands adherence to policies from the CEO, and provides services? Or is a union a legally recognized association of workers at a locale that affiliates with a national body but retains sovereignty? Statements that workers "are" the union hide more than they reveal. If workers are the union, can they insist that national unions remain committed to a servicing model? If workers are the union, how can some national unions literally require local unions to focus on recruitment? Claiming that workers are the union can be a demotivator for joining a union. After all, it is workers who have unsuccessfully dealt with employers on their own that want to join unions; now they want support, not abandonment. The editors and authors may complain that this book is not about "what is a union," but is only about subtle strategy. If so, they need to put a "Nonunionists need not read" label on the cover. Actually the book is worth reading by all interested in the situation of labor not only on its educational merits but also for the questions that it can engender for non-insiders. Who knows, maybe their next book can be "What is a Union."

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