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Title: How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, Second Edition by Dave Stein ISBN: 0-7931-8569-6 Publisher: Dearborn Trade, a Kaplan Professional Company Pub. Date: 01 May, 2004 Format: Hardcover Volumes: 1 List Price(USD): $25.00

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Something Old, Something New
Comment: Selling is a combination of the tried and true with what's happening in our society today. The world has changed since 911 and the collapse of companies like Enron, Global Crossing, et al. Selling hasn't gotten any easier, and you need to remember the basics once in a while.

This book gives you a good overview of the basics, but also brings out some new points that I hadn't considered in my own selling. It's also a rather easy read. There are 21 'strategies' or things you need to keep in mind during the sales cycle. And the points he brings up are good. When I've lost a sale and do a post mortem later, I find that I've usually skipped one or more of these points.

Not a big book at a little over 200 pages, it is well worth the time if it helps you on one big sale.

Rating: 5
Summary: Excellent Book
Comment: Extremely useful. New edition provides strategies for today's selling market. Highly recommended.

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