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Title: Collaborative Communities: Partnering for Profit in the Networked Economy by Jeffrey C. Shuman, Janice Twombly, David Rottenberg ISBN: 0-7931-4435-3 Publisher: Dearborn Trade Publishing Pub. Date: June, 2001 Format: Hardcover Volumes: 1 List Price(USD): $22.00 |
Average Customer Rating: 4.88 (8 reviews)
Rating: 4
Summary: Written in exciting manner that keeps your attention
Comment: This book, Collaborative Communities, adds significant value to your understanding of bringing together multiple organizations to serve the all the desires of a certain customer segment. It puts your business in a facilitators role the definitely extends a huge competitive advantage.
Well organized book, I think the end of chapter summaries really save you time. Solid bibliographical references make it easy to get more from practical examples included in each chapter.
You will not be disappointed with the wealth of insight available if you are willing to read past "the most profound implications of the rapid shift." The authors are very enthusiastic in their language, but the underlying message is powerful.
Rating: 5
Summary: Shuman and Twombly Make Process of Collaboration Clear!
Comment: Collaboration is a popular business buzzword but I haven't found many who can describe clearly how to make it work. This book is like a light in a dark room. It makes the process clear. It goes into a detailed history of how the evolution of technology has increased the power of the consumer to the point where it takes a collaboration of companies connected by the Internet to define, produce and deliver the right products at the right price. The book answered a lot of questions for me. I am looking forward to the sequel. I highly recommend this book! Buy it.
Rating: 5
Summary: A Sense of Place...a Very Special Place
Comment: Many years ago, I read a book by Wilson S. McWilliams (The Idea of Fraternity in America) in which he provided a broad yet probing analysis of how and why Americans have formed and then sustained various kinds of groups. The groups' structure and purposes vary: military, commercial, religious, political, economic, social, athletic, etc. Most groups emerge as a result of what might be viewed as enlightened self-interest. Our nation's motto ("E pluribus unum") correctly suggests one of the basic principles of Colonial solidarity. McWilliams' concept of "fraternity" is quite similar to Shuman and Twombly's concept of "community" even as the two books written by these authors, obviously, also have a different structure as well as different purposes.
In the Preface, Shuman first acknowledges the "conventional wisdom" that if a given business is based on a good idea and that idea is effectively implemented, the business will succeed. Then he rejects it: "In reality, no matter how good a business idea is, no matter how well the idea is implemented, as soon as you open your doors for business [literally or virtually], you will find your business has to change -- not just minor adjustments and small shifts in marketing or product design but radical [italics] change." Shuman then asserts that what he calls "The Rhythm of Business" (TROB) is the most reliable process by which to develop and grow successful businesses of every size and type, not just today but yesterday and tomorrow. (The Rhythm of Business is the title of Shuman's previous book.) Given this methodology and all of the new technologies, Shuman then shares a "second thought": the business pattern required for the 21st century "is what I call the Collaborative Community."
In this book, Shuman and Twombly (with David Rottenberg) develop that "second thought" by incorporating -- integrating, actually -- technology with TROB inorder to enable their readers "to stay in touch with us and continue to develop their understanding of how to achieve and maintain success in our new networked world." What they envision, in essence, is a new "fraternity." The material in the book is organized within three Parts: The Revolution in Business, The New Reality, and The New Business Pattern, followed by a "References" section for those who wish to extend and enrich their understanding of various issues addressed in this book.
For whom will this book have the greatest value? Probably owners/CEOs of small-to-midsized companies; especially those who are perhaps struggling, now, with the always-difficult transition from entrepreneurship to professional management. Decision-makers in larger organizations will also derive substantial benefit from this book, especially if they are primarily responsible for business units or even departments within those organizations. Those who share my high regard of this book are urged to check out Fitz-enz's The E-Aligned Enterprise, Segil's FastAlliances, and O'Dell and Grayson's If Only We Knew What We Know.
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Title: The Rhythm of Business : The Key to Building and Running Successful Companies by David Rottenberg, Jeffrey C. Shuman ISBN: 0750699914 Publisher: Butterworth-Heinemann Pub. Date: 27 January, 1998 List Price(USD): $24.95 |
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Title: Everyone Is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business by Jeffrey Shuman, Janice Twombly, David Rottenberg ISBN: 079315412X Publisher: Dearborn Trade Publishing Pub. Date: 07 August, 2002 List Price(USD): $24.00 |
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Title: The Support Economy: Why Corporations Are Failing Individuals and The Next Episode of Capitalism by Shoshana Zuboff, James Maxmin ISBN: 0670887366 Publisher: Viking Press Pub. Date: 10 October, 2002 List Price(USD): $27.95 |
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