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Title: 8 New Rules of Real Estate : Doing Business In A Consumer Centric, Techno Savvy World
by John Tuccillo ISBN: 0-7931-3166-9 Publisher: Real Estate Educators Assn Pub. Date: 30 November, 1998 Format: Hardcover Volumes: 1 List Price(USD): $25.45 |
Average Customer Rating: 3.88 (8 reviews)
Rating: 1
Summary: Textbook of mindless gobbeldygook
Comment: John Tuccillo makes it painfully clear that he has a Ph.D. in economics through this book. It reads like a textbook, and contains about as many relevent facts. He endlessy cites economic figures and studies, then continuously asserts that realtors need to change their business model, rarely giving specific advice - except for the moronic suggestion to sell your clients' financial information as a way to produce income (never mind your fiduciary resposibility, I guess). Don't waste your time with this one.
Rating: 1
Summary: NOT for the young & lively!
Comment: After reading [a very different] lively book with real-life stories, I found this book to be dry & slow-reading.
It would appear that Mr. Tuccillo has written this book to try and impress his aging peers--those 49 years+ whom says mostly comprise this industry, those who may be intimidated by our technological age. He throws around brand names, terms & cliches: Netscape, Microsoft, Ecommerce and "content providers"--to lead the non-tech savvy to believe that he may know something about technology (yet, he states that "no company can establish a brand through the Internet." p138). He then goes on to bore you with how technology should be applied to a people-oriented business.
I ran [and sold] a successful Internet technology business, and it expanded not just from our technological savvy, but from our people-centric approach--we grew largely by referral of satisfied clients. They were not just satisfied with our product, but with our PERSONAL service. (We answered our phone on weekends.)
Mr. Tuccillo DISCOURAGES ENTREPRENEURS with his graphs of corporate mergers and acquisitions of Real Estate agencies by the major multinationals: "The real estate industry is aging. Entrepreneur founders of many firms are often looking for an exit strategy..."
I ask the enthusiastic new agent: Is there any hope for YOUR future in this career--especially if you are just starting out now? This book won't have you feeling that way. I recommend Bob Boog's book (Selling Homes 1-2-3) for the livelier optimistic types--the new talent that Mr. Tuccillo says is not coming in anymore. ...Well, certainly not if they read his book first!!
I think that this author is ready for an exit strategy--leaving this "face-to-face people-intensive" business (which he no longer believes it is) to us newcomers & "middlemen"...those whom he says the Internet is causing to "disappear."
P.S. After impressing upon you that you must play by his "Eight New Rules," he ends the entire book with: "Playing by the new rules may well shorten your odds."
Rating: 5
Summary: Must read for surviving/thriving in real estate
Comment: Simply, "on target", unbiased, straight forward, clear and absolutely compelling. The real estate industry has been experiencing massive change over the past couple of years. And yet, most real estate professionals (60%+) have remained on the sidelines - waiting to see how these changes will impact there small business. "We do business differently here", "this market is different", "I don't need that stuff", "I'll wait to see what my compeition does first", etc, etc; If you have heard yourself saying these or similar things and you are not heeding the messages Tuccillo sets forth in this book, then you either don't have a business plan or your business plan is about to expire. Some will remain in denial and some will recognize the opportunity and take action. The question every agent and broker needs to ask themselves is whether they are willing to let their competition "get there first". Unless you are considering an exit strategy in the very near term, read John Tuccillo's book, then answer that question.
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Title: Click & Close by John A. Tuccillo, James F. Sherry ISBN: 0793136369 Publisher: Dearborn Real Estate Education Pub. Date: 01 November, 1999 List Price(USD): $25.45 |
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Title: 21 Things I Wish My Broker Had Told Me : Practical Advice for New Real Estate Professionals. by Frank Cook ISBN: 0793154375 Publisher: Dearborn Real Estate Education Pub. Date: 05 June, 2002 List Price(USD): $17.30 |
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Title: New Business Models for the New Economy by John Tuccillo ISBN: 0793151538 Publisher: Dearborn Real Estate Education Pub. Date: 22 April, 2002 List Price(USD): $25.45 |
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Title: Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional by Dirk Zeller ISBN: 0761534121 Publisher: Prima Lifestyles Pub. Date: 12 July, 2001 List Price(USD): $19.95 |
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Title: Real Estate Agent's Business Planning Guide by Carla Cross ISBN: 0793109558 Publisher: Real Estate Educators Assn Pub. Date: 01 August, 1994 List Price(USD): $26.45 |
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