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Title: Advanced Media Planning by John R. Rossiter, Peter J. Danaher ISBN: 0-7923-8218-8 Publisher: Kluwer Academic Publishers Pub. Date: 01 August, 1998 Format: Hardcover Volumes: 1 List Price(USD): $92.50 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Danaher is one of World best guy in media planning model
Comment: If you understand media planning modelisation buy the book.
On a strategic media approach it's very interesting and clever.
Rating: 5
Summary: It is a specialized book of advertising
Comment: THIS IS A VERY SPECIALIZED BOOK IN ADVERTISING ,IT'S WORTH TO BE INTRODUCED INTO CHINA .
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Title: Essentials of Media Planning by Arnold M. Barban, Steven M. Cristol, Frank J. Kopec ISBN: 0844235237 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1993 List Price(USD): $17.95 |
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Title: Advertising Media Planning by Jack Z. Sissors, Roger B. Baron, Erwin Ephron ISBN: 0844215635 Publisher: McGraw-Hill/Contemporary Pub. Date: 15 June, 2002 List Price(USD): $69.95 |
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Title: Media Planning Workbook by William B. Goodrich, Jack Z. Sissors ISBN: 0844235024 Publisher: McGraw-Hill Humanities/Social Sciences/Languages Pub. Date: 09 February, 2001 List Price(USD): $36.95 |
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Title: Media Planning: A Practical Guide by Jim Surmanek ISBN: 0844235121 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1996 List Price(USD): $17.95 |
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Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series) by Helen E. Katz, Helen Katz ISBN: 0805842683 Publisher: Lea Pub. Date: 01 May, 2003 List Price(USD): $24.50 |
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