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Title: Special Edition Using Microsoft CRM by Laura Brown, John Gravely ISBN: 0-7897-2882-6 Publisher: Que Pub. Date: 12 August, 2003 Format: Paperback Volumes: 1 List Price(USD): $49.99 |
Average Customer Rating: 3.25 (4 reviews)
Rating: 2
Summary: Book needed more beta testing
Comment: If you are looking at Microsoft CRM, this book does give a decent overview of some portions of the product. But in areas where additional assistance could really be beneficial (like customizing the application to work with other web apps), it is often much too brief. It does a very poor job of explaining detailed technical configuration tasks, settling instead for common sense advice about working witht users to make sure they accept the solution. A third of the chapters adress just general CRM topics, not anything specific to the Microsoft product.
At its best, the book will point out some areas where Microsoft dropped the ball, such as no ability to validate state abbreviations. But there are too few of these warnings and they are scattered sporadically about the book making it of limited use in evaluating the product.
At its worst, the book has a large number of printing errors that the most basic proofreading effort should have caught. Many diagrams are missing or do not appear with the correct caption. This makes some portions of the book very difficult to comprehend.
In short, this book has been of some value to me because it has improved my understanding of this product. But this book falls far short of being a definitive guide to the software and the sloppy mistakes are irritating.
Rating: 5
Summary: Excellent Microsoft CRM reference
Comment: Special Edition - Using Microsoft CRM covers Microsoft CRM from basic functionality through the most complex concepts including workflow, configuration, customization and the Great Plains integration. The book also has a lot of good content on general customer relationship management concepts. The customization chapter includes real examples of using the CRM SDK to customize Microsoft CRM and the book's CD includes accompanying code samples. This book is required reading for anyone implementing Microsoft CRM.
Rating: 1
Summary: Promises a lot and delivers very little
Comment: This book has been hyped up as being the definitive text for Microsoft CRM. In reality it delivers very little. While offering more than the dummies guide to CRM any user can gain more insight into the application using the docs supplied with CRM such as the implementation guide and also just by using the application
Still waiting for an intermediate to advanced text on Microsoft CRM
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Title: Microsoft CRM for Dummies by Joel Scott, Michael DeLisa ISBN: 0764516981 Publisher: For Dummies Pub. Date: 25 July, 2003 List Price(USD): $24.99 |
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Title: The CRM Handbook: A Business Guide to Customer Relationship Management by Jill Dyché ISBN: 0201730626 Publisher: Addison-Wesley Pub Co Pub. Date: 09 August, 2001 List Price(USD): $44.99 |
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Title: The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk by Michael Gentle ISBN: 0749438983 Publisher: Kogan Page Ltd Pub. Date: 17 December, 2002 List Price(USD): $39.95 |
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Title: Harvard Business Review on Customer Relationship Management by Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill, C. K. Prahalad, Venkatram Ramaswamy, Patricia B. Seybold ISBN: 1578516994 Publisher: Harvard Business School Press Pub. Date: 15 January, 2002 List Price(USD): $19.95 |
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Title: Microsoft SharePoint: Building Office 2003 Solutions by Scot P. Hillier ISBN: 1590593383 Publisher: APress Pub. Date: 15 March, 2004 List Price(USD): $59.99 |
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