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Title: Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation by Michael D. Johnson, Anders Gustafsson ISBN: 0-7879-6156-6 Publisher: Jossey-Bass Pub. Date: 16 May, 2003 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
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Title: The Value Profit Chain : Treat Employees Like Customers and Customers Like Employees by James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger ISBN: 0743225694 Publisher: Free Press Pub. Date: 31 December, 2002 List Price(USD): $35.00 |
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Title: A Framework for Marketing Management, Second Edition by Philip Kotler ISBN: 0131001175 Publisher: Prentice Hall Pub. Date: 01 November, 2002 List Price(USD): $100.00 |
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Title: Beyond the Core: Expand Your Market Without Abandoning Your Roots by Chris Zook ISBN: 1578519519 Publisher: Harvard Business School Press Pub. Date: 02 January, 2004 List Price(USD): $29.95 |
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton ISBN: 1591391342 Publisher: Harvard Business School Press Pub. Date: 02 February, 2004 List Price(USD): $35.00 |
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