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Title: Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism & Technology by Dean C. Coddington, Keith D. Moore, Elizabeth A. Fischer ISBN: 0-7879-5593-0 Publisher: Jossey-Bass Pub. Date: 08 February, 2001 Format: Hardcover Volumes: 1 List Price(USD): $54.00

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Average Customer Rating: 4.25 (4 reviews)

Rating: 2
Summary: Definitely written before the economic downturn
Comment: Although published in 2001, it is easy to see that this book was written before the 9/11 disaster and the economic downturn that occured following that. This book makes some good points especially on the expanding role of the patient/consumer in health care, but some of the strategies discussed seem no longer applicable. It does, however, exemplify exactly how dynamic the health care industry is and how the best laid plans can be suddently dashed by forces external to the organization.

One note of subjective personal opinion: The authors tone is somewhat arrogant. At times, the content seems like it is name dropping. As an administrator of a health care organization, I can certainly tell that the authors are not currently administrator's themselves.

Rating: 5
Summary: Another excellent book from Coddington, et. al.
Comment: This book is a must-read for health care managers struggling to understand how consumerism and technology will affect their organizations. The authors take up where they left off in their prophetic "Beyond Managed Care" with a set of practical strategies for the next five years. This book draws heavily from case studies and interviews with industry leaders, making its strategies immediately concrete. Perhaps the biggest contribution is the authors' deep understanding of the industry, where consumerism will manifest itself in unique ways. There are some real pearls in these pages.

Rating: 5
Summary: These Authors Score Again!
Comment: The authors have, again, combined their considerable expertise and foresight to provide us with guidance down each of several pathways along which Health Care could evolve. One of the factors central to that evolution, and enunciated by the authors,is the issue of quality and its relationship to technology and consumerism. Whatever may be ones role in Health Care, this treatise provides pertinent insight into evolving trends, and offers appropriate strategies to accommodate thereto. It's a darned good book. Read it.