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Title: Channel Champions: How leading companies build new strategies to serve customers by Steven Wheeler, Evan Hirsh, Steven Wheeler ISBN: 0-7879-5034-3 Publisher: Jossey-Bass Pub. Date: September, 1999 Format: Hardcover Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 3.33 (3 reviews)
Rating: 4
Summary: Quite interesting book
Comment: Very interesting book. I don't mean practical but can potentialy open your eyes to the different aspects of channels integration and management. Cases could be very inspiring once reading them.
Rating: 1
Summary: AVOID!
Comment: This is a book that offers zero new insights! What's worse... there are a lot of bold statements in this book, that I don't share. The authors have forgotten to share the evidence for these statements, so I can not take them very seriously.
Rating: 5
Summary: A must read for manufacturing execs and channel strategists!
Comment: While multiple books have been written about channel management, few can match the understanding and insight presented in The Channel Advantage. This book provides a framework for leveraging channels for growth, customer satisfaction, and competitive advantage. Including case studies from companies such as Saturn, The Home Depot, WW Grainger, GE, and Snap-on Tools, Evan Hirsh and Steven Wheeler identify the impact of a successful channel management strategy. Highly recommend!
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Title: Channel Advantage, The ISBN: 0750640987 Publisher: Butterworth-Heinemann Pub. Date: 01 June, 1999 List Price(USD): $36.95 |
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Title: Managing Channels of Distribution by Kenneth Rolnicki ISBN: 0814403352 Publisher: American Management Association Pub. Date: 01 December, 1997 List Price(USD): $65.00 |
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Title: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably by Lawrence G. Friedman ISBN: 0750674601 Publisher: Butterworth-Heinemann Pub. Date: 30 June, 2002 List Price(USD): $29.99 |
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Title: Marketing Channels (6th Edition) by Anne T. Coughlan, Erin Anderson, Louis W. Stern ISBN: 0130127728 Publisher: Pearson Education Pub. Date: 03 January, 2001 List Price(USD): $126.67 |
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Title: Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage by Neil Rackham, Lawrence Friedman, Richard Ruff ISBN: 0070517827 Publisher: McGraw-Hill Trade Pub. Date: 01 December, 1995 List Price(USD): $22.95 |
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