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Title: Television Criticism: An Introduction to Reading, Writing and Analysis by Kimberly B. Massey, Stanley J. Baran ISBN: 0-7872-2474-X Publisher: Kendall/Hunt Publishing Company Pub. Date: 01 September, 1996 Format: Paperback Volumes: 1 List Price(USD): $55.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: TV and How it works in our world.
Comment: This book by Dr. Baran explains how the business of TV works in our world. It goes into detail about Ratings, how pilots are created, and how show stays a hit for a long peroid of time. It also goes into how a station makes money through ads, afiliates, and sponsers too. It explains how the V-Chip works and it works. It's a good book if you want to know how the world of Television works.