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Title: Search Engine Optimization for Dummies by Peter Kent ISBN: 0-7645-6758-6 Publisher: For Dummies Pub. Date: 12 April, 2004 Format: Paperback Volumes: 1 List Price(USD): $24.99 |
Average Customer Rating: 5 (5 reviews)
Rating: 5
Summary: Excellent Introduction to the SEO Field
Comment: I found this book to be a very readable and helpful introduction to the field of Search Engine Optimization (SEO). Peter Kent walks you through the details of how to increase your web site's traffic by improving your site's ranking in the various search engines. He also covers your pay-per-click placement options should the free alternatives not be sufficient.
This book is appropriate for geeks and non-geeks. If you don't know much about building web pages, this will help you talk to your geeks. If you do know how to write HTML, it will give you the publicity and marking information you need to turn your finely crafted pages into ones that are actually seen by the people who want them!
I recommend this book to anyone who has a web site that isn't ranked at the top of all the search engines.
Rating: 5
Summary: Having your own personal Web Content Consultant
Comment: Before reading this reference book I was completely in the dark with respect to getting my web site recognized. With this manual I have a step by step guideline on how to proceed. In my opinion most people believe their web designer/host can help them. This is simply not the case. If you want to have a reasonable chance of capturing a receptive consumer base for your site this book is a must have.
Rating: 5
Summary: A comment from the author
Comment: I'm the author of Search Engine Optimization for Dummies, and just wanted to make a few comments. I'd like to begin by thanking the first two reviewers for their great reviews ... It's always nice to know people appreciate one's work!
A quick comment about Ethan's review (the first). Ethan's search-engine rank began rising within two days. I just want to explain that while this sometimes does happen, it's not the norm! I've also had pages rise this quickly in Google, as have many other site owners. But we were very lucky (of course, you have to "make" your own luck to some degree).
Often (usually?), though, Search Engine Optimization (SEO) is more difficult, so I don't want everyone thinking my book is full of magic spells. I explain what it takes, and some readers will be in the happy situation of seeing almost instant results, but for many it will mean more work.
I've been writing computer books quite some time; I may well have written more books about the Internet than any other author on this (or perhaps any other) planet. I wrote the Complete Idiot's Guide to the Internet, the widely reviewed and praised Poor Richard's Web Site, and many others. Over the years I think I've learned how to break down a subject into its composite pieces, then feed them to the reader in a way that makes the subject understandable.
This is an unusual subject, though! The companies that own the search engines don't want anyone to know exactly how their systems work, and as a result there's a huge amount of conjecture and guesswork in this area ... and some of it's just plain wrong. So in this book my job was not only to explain a subject in simple terms, but to try to cut through the nonsense.
I'll occasionally be adding updates and notes to my site, SearchEngineBulletin.com, so please visit. I hope you enjoy the book!
Peter Kent
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Title: Search Engine Advertising : Buying Your Way to the Top to Increase Sales by Catherine Seda ISBN: 0735713995 Publisher: New Riders Pub. Date: 24 February, 2004 List Price(USD): $29.99 |
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Title: Search Engine Visibility by Shari Thurow ISBN: 0735712565 Publisher: New Riders Pub. Date: 30 December, 2002 List Price(USD): $29.99 |
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Title: Marketing Through Search Optimization: How to be found on the web by Alex Michael, Ben Salter ISBN: 0750659793 Publisher: Butterworth-Heinemann Pub. Date: August, 2003 List Price(USD): $29.95 |
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Title: Search Engine Optimization on an Extreme Budget by Nonstop Internet Staff, Nonstop Internet ISBN: 0972311017 Publisher: Nonstop Internet Pub. Date: 15 November, 2002 List Price(USD): $9.95 |
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Title:Getting The Search Engine Ranking Your Website Deserves: : META Tags Yield To Google's PageRank As Search Engine Standard by John Henderson ASIN: B00008WI71 Publisher: Transformata Publishing LLC Pub. Date: 17 March, 2003 List Price(USD): $7.00 Comparison N/A, buy it from Amazon for $7.00 |
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