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Title: Media/Society: Industries, Images and Audiences by David Croteau, William Hoynes ISBN: 0-7619-8773-8 Publisher: Pine Forge Press Pub. Date: 15 July, 2002 Format: Paperback Volumes: 1 List Price(USD): $46.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Shooting history on the wing
Comment: Media-disseminated messages flood our every waking second, affecting us in ways we often do not readily discern. Croteau and Hoynes take the reader on an exploration of these media forces in a sociological journey that walks then leaps from the birth of printed words for the masses to cyberspace for the individual. In the process, we learn a lot along the way. Not only about media, but, about ourselves. Unlike most college course texts in Media and Society (in sociology or journalism), "Media Society" is written in understandable English and is not ruefully Marxian in ideological slant. The work plays it straight down the middle. The authors' goal, to which they succeed, is to provide information that shows the complexity of social relationships in, around and through which information from all sources is sought and internalized by "receivers" then, through feedback, subtly affects the "senders" and subsequent messages as well. Surprisingly up-to-date in information, especially concerning the so-called New Media (a synthesis of current technologies, traditional entertainment programs-turned-political,and old news media). Croteau and Hoynes not only introduce the reader to the media mileau in society, they show how economics drive news coverage. At the same time they explain that media consolidations have not shrunk the markets as first feared, but have actually led--perhaps inadvertently--to an explosion of different, often smaller and more intimate media. The media pie, they attest, is growing bigger as the number of slices inexplicably increase. In later chapters, the authors do a commendable job acquainting the reader with communications theory, especially explaining how opinions are formed. My favorite chapter, given my predilections, are the chapters dealing with media and the political world (and the rest of the chapters in Part 4). The authors also enter the globalization fray by demonstrating not only how American pop culture is transforming traditional cultures (see Barber's McWorld v. Jihad for greater detail), but also how traditional cultures are influencing American pop culture in ways greater than we had intuited. Anyone interested in gaining a sense of how media is impacting his or her daily life and how we, as social beings, react to that impact, should certainly read this wonderful book.
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Title: Gender, Race, and Class in Media: A Text-Reader by Gail Dines, Jean M. Humez ISBN: 076192261X Publisher: SAGE Publications Pub. Date: 15 August, 2002 List Price(USD): $49.95 |
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Title: Amusing Ourselves to Death: Public Discourse in the Age of Show Business by Neil Postman ISBN: 0140094385 Publisher: Penguin Books Pub. Date: 01 November, 1986 List Price(USD): $14.00 |
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Title: Market-Driven Journalism : Let the Citizen Beware? by John H. McManus ISBN: 0803952538 Publisher: SAGE Publications Pub. Date: 29 April, 1994 List Price(USD): $34.00 |
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Title: McQuail's Mass Communication Theory by Denis McQuail ISBN: 0761965475 Publisher: SAGE Publications Pub. Date: 15 May, 2000 List Price(USD): $37.95 |
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Title: The Culture of Fear: Why Americans Are Afraid of the Wrong Things by Barry Glassner ISBN: 0465014909 Publisher: Basic Books Pub. Date: May, 2000 List Price(USD): $15.95 |
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