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Title: McQuail's Mass Communication Theory: An Introduction by Denis McQuail ISBN: 0-7619-6547-5 Publisher: Sage Publications Pub. Date: 01 June, 2000 Format: Paperback Volumes: 1 List Price(USD): $37.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: The beginers' guide
Comment: Well, if you are either a media study student or an orninary citizen, this book will be a fundamental guide for your understanding of the various social activities. Once you read the theories simply explained, you will notice what you have not realized how much you were influenced by the media themselves.

With the deep understanding of the media theories in the book, I bet you could enrich your life and prepare for the better life ahead.

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