AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Focus Groups : A Practical Guide for Applied Research by Richard A. Krueger, Mary Anne Casey ISBN: 0-7619-2071-4 Publisher: Sage Publications Pub. Date: 26 April, 2000 Format: Plastic Comb Volumes: 1 List Price(USD): $43.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 4.6 (5 reviews)

Rating: 5
Summary: Wow, Surprisingly Good....
Comment: If you are looking for a solid foundation in conducting focus groups, this is your book. From initial planning to post group interview analysis, it provides a fantastic and comprehensive overview on preparing and conducting focus group research. It is particularly useful for marketing and research professionals looking to take their first steps into the world of focus groups. I purchased the book to help with my consulting practice and have been very pleased. Overall grade: A-/A

Rating: 5
Summary: Focus groups
Comment: This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. I highly recommend it for anyone who is interested in conducting focus group research.

Rating: 4
Summary: User friendly - not research friendly
Comment: This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Focus groups are a research technique; this book takes the approach of "so easy even a child could do it." Although it is filled with information and guidelines about appropriate techniques and uses for data, the lighthearted format undermines the serious nature of data collection and analysis. The second edition was much better as a comprehensive guide to focus groups that maintained some research integrity.

Incidentally, I suspect that Paladin Red actually reviewed the second edition. The third edition does not contain appendices after each chapter - another unfortunate loss from the earlier edition.

Similar Books:

	Title: Focus Groups as Qualitative Research by David L. Morgan ISBN: 0761903437 Publisher: Sage Publications Pub. Date: 23 October, 1996 List Price(USD): $17.95
	Title: Developing Questions for Focus Groups by Richard A. Krueger ISBN: 0761908196 Publisher: Sage Publications Pub. Date: 24 July, 1997 List Price(USD): $36.95
	Title: Analyzing and Reporting Focus Group Results by Richard A. Krueger ISBN: 0761908161 Publisher: Sage Publications Pub. Date: 24 July, 1997 List Price(USD): $36.95
	Title: Focus Group Research Handbook by Holly Edmunds ISBN: 0658002481 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 01 February, 2000 List Price(USD): $24.95
	Title: Moderating Focus Groups by Richard A. Krueger ISBN: 0761908218 Publisher: Sage Publications Pub. Date: 24 July, 1997 List Price(USD): $36.95