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Title: The Content Analysis Guidebook by Kimberly A. Neuendorf ISBN: 0-7619-1978-3 Publisher: Sage Publications Pub. Date: 15 December, 2001 Format: Paperback Volumes: 1 List Price(USD): $41.95 |
Average Customer Rating: 4 (4 reviews)
Rating: 5
Summary: Conent Analysis Made Simple!!!
Comment: As a graduate student, I was searching for just the right methodology to analize an amorphous amount of text. A colleague turned me on to content analysis. I investigated several "expert" texts by Krippendorf et al. and nearly lost my mind sorting through a maze of theory and babble. After an internet search I located Neuendorf's Content Analysis Guidebook. Simply put, this book was an answer to my prayers! Neuendorf writes in a style that is very friendly to the average reader. It is complex enough to stimulate inquiry yet simple enough not to have to read the same chapter ten times! Neuendorf presents readers with a true "guidebook"; a map to not only understanding the history and value of content analysis, but several different paths to acheiving a particular research objective. I see this book as a great tool for undergraduate and graduate students as well as those who have a need or desire to conduct content analysis research. Thank you Kim Neuendorf....GREAT BOOK!!!
Rating: 5
Summary: Now I fully understand Content Analysis!
Comment: Finally, a book comes along that makes the method of Content Analysis clear! The book fully explains the purposes and methods of Content Analysis, and in a simple and friendly manner. When I began reading through this text, I knew very little about Content Analysis, but upon completion of the text, I know that I can analyze any content I desire. This book makes it clear that Content Analysis knows no boundaries. One can analyze anything from films to music, or from literatture to billboards. This book not only can inspire the reader to try his or her own Content Analysis study, but it gives he or she all the tools that needed to bring the analysis to a satisfying conclusion.
And, for those out there, like me, who are intimidated by statistics and the analysis of these numbers, this book explains the statistics in an effective and (thankfully) easy-to-follow manner. For instance, I now actually understand what Scott's Pi is telling me, as well as Cohen's Kappa, and that's just the tip of the iceberg. Thank you for finally writing a methods book that does not overwhelm the reader and thank you for the helpful website that accompanies the book, for it is a wonderful online companion to the text.
Rating: 1
Summary: lacks clarity and concision
Comment: This is one more of those books written by college professors that was done so more for the purpose of showing off to the author's colleagues than to be helpful to students. It's very esoteric.(To have 25 years of experience in content analysis does
not entail being able to get the message across.) The book, as a whole, lacks clarity and concision. The definitions, often, contain words more difficult and abstract than the word being defined. The author's definition of content analysis alone has
55 words! Berelson's definition, found on the same page, has only
19 and it is much clearer. This is the kind of book that, even
if you're fanatic about content analysis, you end up by reading
chapter one entirely, leafing through chapter two, and then finally putting it aside, criticizing yourself for having bought
a pig in a poke that cost a lot.
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Title: Basic Content Analysis by Robert Philip Weber ISBN: 0803938632 Publisher: Sage Publications Pub. Date: 01 August, 1990 List Price(USD): $15.95 |
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Title: Analyzing Media Messages: Using Quantitative Content Analysis in Research (Communications Series (General Theory).) by Daniel Riffe, Stephen Lacy, Frederick Fico ISBN: 0805820191 Publisher: Lawrence Erlbaum Assoc Pub. Date: December, 1998 List Price(USD): $29.95 |
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Title: Content Analysis : An Introduction to Its Methodology by Klaus Krippendorff ISBN: 0803914989 Publisher: Sage Publications Pub. Date: 01 September, 1980 List Price(USD): $46.95 |
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Title: Content Analysis : An Introduction to Its Methodology by Klaus Krippendorff ISBN: 0761915451 Publisher: Sage Publications Pub. Date: 19 December, 2003 List Price(USD): $44.95 |
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Title: Computer-Assisted Text Analysis by Roel Popping ISBN: 0761953795 Publisher: Sage Publications Pub. Date: 28 February, 2000 List Price(USD): $36.95 |
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