Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: The Focus Group Kit, Volumes 1-6 by David L. Morgan, Richard A. Krueger ISBN: 0-7619-0760-2 Publisher: Sage Publications Pub. Date: 23 September, 1997 Format: Paperback Volumes: 6 List Price(USD): $170.00 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: An Excellent Choice
Comment: This series is a must for those who are going to do focus group research. The Focus Group kit is the single best "how to do it" manual(s) that I've read on anything. The writing is crisp and clear and the series is filled with "from the trenches" suggestions by authors who have conducted hundreds of focus groups, and who have taught hundreds of others how to do it. The series is thorough and thoughtful. Include is a rich discusion of theoretical topics --such as, how to analyze qualitative data --and very practical suggetions--such as the need for "Duct Tape" and "PZM" microphones. It is far more economic to purchase the kit than the individual books. All the books are useful, however the "Involving Community Members in Focus Groups"--which focuses on using volunteers as moderators and assistants--(for me) was too narrowly cast. I was surprised by the author's advice not to use videotaping--something I've found indispensable in the analysis of focus groups. They advise against videotaping focus groups because it creates a "circus" atmosphere seems dated given the advent of digital video cameras, and how comfortable nearly everyone seems to be about being videtaped (Andy Warhol was right). Having said this, I can't say enough about the series. I am reading it through for the second time and have made an appointment to meet with one of the authors for some recommended "mentoring." I am going to be doing 10 groups next month. I'll be clutching a tape recorder in one hand and this series in the other.
Rating: 5
Summary: A terrific resource
Comment: These books are a very practical guide. Very useful and easy to understand. They simplify what could otherwise be a very unmanageable process.
 |
Title: Focus Groups : A Practical Guide for Applied Research by Richard A. Krueger, Mary Anne Casey ISBN: 0761920714 Publisher: Sage Publications Pub. Date: 26 April, 2000 List Price(USD): $43.95 |
 |
Title: Focus Group Research Handbook by Holly Edmunds ISBN: 0658002481 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 01 February, 2000 List Price(USD): $24.95 |
 |
Title: Focus Groups as Qualitative Research by David L. Morgan ISBN: 0761903437 Publisher: Sage Publications Pub. Date: 23 October, 1996 List Price(USD): $17.95 |
 |
Title: The Survey Kit, 2nd edition by Arlene Fink ISBN: 0761925104 Publisher: Sage Publications Pub. Date: 12 November, 2002 List Price(USD): $135.00 |
 |
Title: Survey Questions : Handcrafting the Standardized Questionnaire by Jean M. Converse, Stanley Presser ISBN: 0803927436 Publisher: Sage Publications Pub. Date: 01 September, 1986 List Price(USD): $15.95 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
