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Title: Emotional Branding : How Successful Brands Gain the Irrational Edge by Daryl Travis, Richard Branson ISBN: 076152911X Publisher: Prima Lifestyles Pub. Date: September, 2000 Format: Hardcover Volumes: 1 List Price(USD): $27.95

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Average Customer Rating: 4.55

Rating: 5
Summary: Emotional Branding
Comment: This is a brave book that goes where many others don't dare ... into the realm of emotions. Daryl Travis gets it right when he says that the key question about a brand is, how does it make you feel?

This is a wonderful book with great anecdotes from Travis' years in advertising. It's sprinkled with lively banter from his friend Harry, making it a fun as well as interesting read.

Rating: 5
Summary: It's Almost Everything
Comment: Emotional Branding is many things, but it's not everything. It's not boring. It's not without insight. It's not heavy (weight-wise, that is). It doesn't even give you the impression that you're trudging through another business book. It's definitely not disappointing.

Daryl Travis spins his anecdotes about successful - and not so successful - brands and his encounters with Harry into a web of inspiring lessons that teaches you how to win and keep customers. He shows you how brand promises can soar as high as a hot-air balloon, or sit idle on the tarmac like a broke-down plane. If you're a marketing professional, picking up and sharing any number of Travis's examples with your clients will strengthen your pitch and make you look smart. And if looking smart and being successful are important to you, you really ought to read Emotional Branding.

Emotional Branding is exciting. It's insightful. It's practical. It's deep in a fun way. It's an easy read. It makes you feel good. It's worth every minute you spend learning from it.

Rating: 5
Summary: The ESSENSE Of Branding...
Comment: Emotional Branding hits the bullseye on what true branding is all about...what promises do you make to your customers? what values do your company live by? and how do your truly serve your customers? Without this foundation, a brand is built on quicksand.

This book cuts through the fluff of superficial advertising, logos and corporate images and authentically connects a company's beliefs and behaviors to its customers. I loved it!

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