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Title: Increase Your Web Traffic in a Weekend (In a Weekend) by William R. Stanek ISBN: 0761523138 Publisher: Premier Press Pub. Date: 31 January, 2000 Format: Paperback Volumes: 1 List Price(USD): $24.99 |
Average Customer Rating: 3.9
Rating: 5
Summary: Comprehensive. Saved my job!
Comment: I'm a web admin and work with web promotion everyday. I thinnk this is the best promo book and I've read several others. Its got practical application that other books just don't have. Mr. Stanke starts you out right and teaches you what makes a site better, how to understand who is visiting and why. Tons and tons of great resources and ideas. The promo ideas are the best.
I don't like the outright attacks that I read in another review on the book and suspect someone other author. On page 173 - 176 the book discussed what the author called "unconventional promotion that may be considered spam." Mr. Stanek carefully outlined the fact that there could be a penalty for using techniques such as same color text and hidden text. And that penalty could be delisting from a search engine. The addition material on what to do and what not to do is important and needed.
Rating: 5
Summary: Outstanding! My web traffic increase 5X!
Comment:
I've been searching for a book like this one for a very long time. The book is thorough, yet tackles things succinctly allowing you to complete the promotion tasks quickly. The author has set up a comprehensive companion Web site for the book at http://www.tvpress.com/promote/. To access the resources at the Web site, you need the book (it gives you the page locations for the resources). Anyone looking for the Web Promoter's Log book (mistakenly referenced as Appendix D) will find the log book at there. In the author's errata notes (http://www.tvpress.com/promote/notes.htm), he states the appendixes were placed on-line in an effort to cut costs and reduce the price of the book. Personally, I like saving $5.00 off the original cover price! Bravo! I wish more books would do the same...
The book starts by laying out the master plan for the book (and your promotion efforts). Although some of this may seem repetitive to folks who know promotion basics, the author does a good job of introducing everything in a way that makes sense. After the Friday night preview, things take off and you dive right in to the real meat of the book. The book flows very well and is very easy to follow. Plus, I actually enjoyed following along with the examples for a change.
After doing everything the author says, I saw my home page's traffic soar! In a few days, the traffic went from abuot 25 page views a day to over 50 page views a day. Now, my home page is getting well over a 100 page views a day and it looks like the daily traffic is still increasing!
Rating: 5
Summary: I liked it!
Comment: Stanek's hands on approach is absolutely refreshing. This book is the how-to guide to promoting a Web site or home page. I learned something new every step of the way and I've been publishing on the Web for many years.
The "in a weekend" approach works and it works well. I started out on Friday evening and it was smooth sailing all the way through. Stanek's advice helped my site get listed as the Cool Central Site of the Day.
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