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Title: The New Professionals : The Rise of Network Marketing As the Next Major Profession by James W. Robinson, Charles W. King ISBN: 0-7615-1966-1 Publisher: Prima Lifestyles Pub. Date: 03 August, 2000 Format: Paperback Volumes: 1 List Price(USD): $15.95

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Average Customer Rating: 3.8 (5 reviews)

Rating: 4
Summary: The network is King . . .
Comment: The New Professional makes clear the evolution of multilevel and direct marketing. Like many folks, I had a pretty dim view of the overly aggressive sales tactics and misleading meeting agendas that I ran into with many of the earlier direct marketing efforts. Now I see that things have changed for the better - much better! Inventory is not in your home, it's not in someone else's garage, it is at the distributor and easily obtained through the internet. Supply chain management is superb in these new companies.

For example, King and Robinson provide statistics to show why direct marketing is a robust and very efficient model for introducing some products into the market place. And, they show why the type of person involved in network marketing today is truly a professional: "Of key interest, the research found 'successful (direct and network marketing) sales people have a communication style or social style that encourages the building of relationships with their customers . . . The most successful sales leaders have a combination of relationship and task orientation' (in their communication styles)."

Network Marketing and multilevel marketing are synonymous terms. They are defined by a business model which pays commissions on multiple levels of the sales organization. Network Marketing/Selling differs from Direct Selling in that Network Marketing:

1. Focuses on relationships rather than on closing the sale or booking an order
2. Focuses on information sharing
3. Independent business owner (IBO)
4. Commissions on multiple levels of sales (not just retail of the IBO)

The role of the network marketing channel is to accelerate the movement of products using the most efficient distribution technique: word-of-mouth communication.

This is an excellent book to bring you up to date on the network marketing phenominon and to understand the new business models (yes, there are many).

Rating: 5
Summary: Must Read for New and Current Network Marketers
Comment: If your considering Network Marketing as a career move then this should be your first text book for learning what you need to know first about the business. I have also attended Dr. Charles King's Networking Marketing Certification course at the University of Illinois @ Chicago with equal enthusiasm. If you take anything from this review, understand that this book was written by a Harvard Grad and tenured Professor at UIC who spent much time researching the business. It is a great book that is required reading especially if you're new to the business of Network Marketing.
Last of all, don't listen to fools who scoff at this book or the Industry, unless of course you wish to remain a slave to your employer and retire a slave to the Governments program.

Rating: 1
Summary: One of the worst books I have ever read
Comment: This book seems to be a commissioned marketing book for network marketing. It reads like a sales brochure and contained very little information that was of value to me. It seems likely that it was funded by a bunch of MLM companies, including Prepaid legal, Excel and Herbalife, among others.

Don't believe the other customer reviews, and don't waste your money on this book. There must be better books out there than this one.

I am also shocked at the number of people who endorse this book on the back cover. I wonder how many of them actually read it.

One of the worst books I have ever read.

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