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Design Drivers: A blueprint for marketing and innovation

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Title: Design Drivers: A blueprint for marketing and innovation
by Margaret Bruce, Rachel Cooper, Lucy Daly, David Hands, Andrew Wootton
ISBN: 0-7506-6127-5
Publisher: Butterworth-Heinemann
Pub. Date: April, 2004
Format: Paperback
Volumes: 1
List Price(USD): $34.95

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