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Title: Total Relationship Marketing: From the 4PS - Product, Price, Promotion, Place - Of Traditional Marketing Management to the 30Rs - The Thirty Relationships - Of the New Marketing P by Evert Gummesson ISBN: 0-7506-4463-X Publisher: Butterworth-Heinemann Pub. Date: May, 1999 Format: Paperback Volumes: 1 List Price(USD): $47.95 |
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Title: Market Driven Strategy : Processes for Creating Value by George S Day ISBN: 068486536X Publisher: Free Press Pub. Date: 10 November, 1999 List Price(USD): $35.00 |
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Title: The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers by George S Day ISBN: 0684864673 Publisher: Free Press Pub. Date: 10 November, 1999 List Price(USD): $28.00 |
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Title: Harvard Business Review on Customer Relationship Management by Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill, C. K. Prahalad, Venkatram Ramaswamy, Patricia B. Seybold ISBN: 1578516994 Publisher: Harvard Business School Press Pub. Date: 15 January, 2002 List Price(USD): $19.95 |
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Title: The Anatomy of Buzz : How to Create Word of Mouth Marketing by Emanuel Rosen ISBN: 0385496680 Publisher: Currency Pub. Date: 16 April, 2002 List Price(USD): $14.95 |
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Title: Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers by Bernd H. Schmitt, Bernd Schmitt ISBN: 0471237744 Publisher: John Wiley & Sons Pub. Date: 31 January, 2003 List Price(USD): $27.95 |
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