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Title: Marketing Financial Services by Mike Wright, TREVOR WATKINS, CHRISTINE ENNEW ISBN: 0-7506-2247-4 Publisher: Butterworth-Heinemann Pub. Date: 09 November, 1995 Format: Paperback Volumes: 1 List Price(USD): $54.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Fine introduction and a convenient resource book.
Comment: There are simply not enough good books that capture the nuances of Marketing Financial Services. We are fortunate that one (if not the only) book in this field is as well written and educational as this.
While Financial Services face the same challenges as conventional products, there are difficulties and challenges unique to the industry.
Considering the size and momentum of the world's financial markets, you would think there would be more attention paid to this field. Ennew and her group carefully walk you through all the major categories of banking and financial services.
That being said,there are areas where the book might not sit well with many readers. Most of the data is UK centered. One might have to look for another source to learn more about marketing financial services and products in a global scenario. The book probably did not explore the value of BRANDING in the financial services industry with the depth it could have.
However, this is a fine introduction for novices and a convenient resource book for old hands.
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Title: Financial Services Marketing by Tina Harrison ISBN: 0273632973 Publisher: Financal Times Management Pub. Date: April, 2000 List Price(USD): $62.50 |
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Title: Relationship Banking: Cross-Selling the Bank's Products & Services to Meet Your Customer's Every Financial Need by Dwight S. Ritter ISBN: 1557383812 Publisher: Probus Professional Pub Pub. Date: September, 1993 List Price(USD): $37.50 |
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Title: Bankers in the Selling Role : A Consultative Guide to Cross-Selling Financial Services by Linda Richardson ISBN: 0471572659 Publisher: John Wiley & Sons Pub. Date: 17 March, 1992 List Price(USD): $29.95 |
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Title: Risk Management and Value Creation in Financial Institutions by Gerhard Schroeck ISBN: 0471254762 Publisher: John Wiley & Sons Pub. Date: 20 September, 2002 List Price(USD): $79.95 |
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Title: Financial Institutions Management + S&P + Enron PowerWeb by Anthony Saunders, Marcia Millon Cornett ISBN: 0072835753 Publisher: McGraw-Hill/Irwin Pub. Date: 13 June, 2002 List Price(USD): $128.20 |
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