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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

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Title: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
by Sicco Van Gelder
ISBN: 0-7494-4023-6
Publisher: Kogan Page Ltd
Pub. Date: 06 October, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $39.95

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