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Title: Brand New Brand Thinking: Brought to Life by 11 Experts Who Do by Merry Baskin, Mark Earls ISBN: 0-7494-3678-6 Publisher: Kogan Page Pub. Date: 15 January, 2003 Format: Hardcover Volumes: 1 List Price(USD): $35.00 |
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Title: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing by Mark Earls ISBN: 047084499X Publisher: John Wiley & Sons Pub. Date: 23 August, 2002 List Price(USD): $27.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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Title: Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Marc Gob, Sergio Zyman ISBN: 1581150784 Publisher: Allworth Press Pub. Date: 15 January, 2001 List Price(USD): $24.95 |
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: Wiley Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
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Title: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) by Adam Morgan ISBN: 0471242098 Publisher: Wiley Pub. Date: 13 January, 1999 List Price(USD): $29.95 |
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