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Title: Successful Tourism Marketing by Susan Briggs ISBN: 0-7494-3469-4 Publisher: Kogan Page Ltd. Pub. Date: 01 February, 2001 Format: Paperback Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 1 (1 review)
Rating: 1
Summary: For British businesses ONLY
Comment: I was very disappointed with this book.
The writing is unclear, and the focus of the book is for British tourism businesses only. It should've said something like that on the title of the book before I plunked my money down for it. Not a cheap paperback, either.
What can I say? Sometimes in life you get burned...
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Title: Destination Branding, Creating the Unique Destination Proposition by Nigel Morgan, Annette Pritchard, Roger Pride ISBN: 0750649941 Publisher: Butterworth-Heinemann Pub. Date: 09 January, 2002 List Price(USD): $36.99 |
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Title: Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet by Susan Sweeney ISBN: 1885068476 Publisher: Maximum Press Pub. Date: July, 2000 List Price(USD): $39.95 |
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Title: Successful Web Marketing for the Tourism and Leisu by Susan Briggs ISBN: 0749435860 Publisher: Kogan Page Ltd Pub. Date: 01 January, 2002 List Price(USD): $29.95 |
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Title: Marketing for Hospitality and Tourism (3rd Edition) by Philip Kotler, John R. Bowen, James C. Makens ISBN: 0130996114 Publisher: Prentice Hall Pub. Date: 10 July, 2002 List Price(USD): $99.00 |
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Title: Marketing Tourism Destinations: A Strategic Planning Approach by Ernie Heath, Geoffrey Wall ISBN: 0471540676 Publisher: John Wiley & Sons Pub. Date: 31 January, 1992 List Price(USD): $65.00 |
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