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Strategic Marketing Communications: New Ways to Build and Integrate Communications

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Title: Strategic Marketing Communications: New Ways to Build and Integrate Communications
by Chris Berry, Alan Pulford, Paul R. Smith
ISBN: 0-7494-2918-6
Publisher: Kogan Page Ltd
Pub. Date: September, 1999
Format: Paperback
Volumes: 1
List Price(USD): $29.95

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