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Title: Getting to Yes: How to Negotiate Without Giving In by Roger Fisher, William Ury, Bruce Patton ISBN: 0-7435-2672-4 Publisher: S&S Sound Ideas Pub. Date: January, 2003 Format: Audio CD Volumes: 2 List Price(USD): $20.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Information, Information, Information
Comment: Just as location is the typical criteria for getting a great deal in real estate that honors the reason it has value, information is the typical criteria for getting a great deal in most other areas that honors the motive behind the value perceived as worthy, or worth choosing. Without sufficient information, most decisions are risky at best, and highly risky at their worst. Gaps in information nearly always produce the worst returns, and impede progress in negotiations of anything. Winning attitudes are rarely adequate to turn information gaps into wins, but often make the information gathering process into spectacular wins. Since no's are nearly always aggravating, clearing the paths to yes are critical to good negotiating, and by far, offer the most logical and reasonable blueprint for success. A great lesson in life important to everyone!