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Title: Networking With Millionaires: ...And Their Advisors by Thomas, Ph.D. Stanley, Thomas J. Stanley ISBN: 0-7435-0794-0 Publisher: S&S Sound Ideas Pub. Date: July, 2001 Format: Audio CD Volumes: 5 List Price(USD): $30.00 |
Average Customer Rating: 2.57 (7 reviews)
Rating: 1
Summary: Big fan of Tom Stanley but this book was big disappointment
Comment: I am a huge fan of Tom Stanley's. The Millionaire Next Door had a profound impact on my consumer behavior and personal finances and my life in general. I have read the Millionaire Mind as well, and its a good book.
The information in this book could have been covered in total in the first audio tape (there are 4 tapes in total). I agree with other reviews saying the information in this book is highly repetitive and slanted towards accounting and finance-- almost to the exclusion of other areas of business.
The other problem with this book is that its almost completely anecdotal. Stanley strays from his core strength shown in Millionaire Next Door. Stanley became a bestseller in MND because he was able to synthesize and capture data based on research and present it in a beautifully coherent fashion. On the contrary, this book is full of stories and anecdotes and is all over the place in the presentation of material.
This book is in an interview format, (Tom Stanley being interviewed by a guy with obviously scripted questions) which I didn't like as much.
One major thrust this book holds is that you need to be a complete problem solver for your customers in all aspects of their lives and business enterprise in order to sell your product to them. An example he provides is a CPA who helps a client's kid get into a top college.
The problem with this approach (that Stanley doesn't acknowledge or address) is that you completely rely on the benevolence of decisionmakers at a given business when you solve all of their other life problems and not overtly sell them anything.
What Stanley proposes is not new to Salespeople like myself. Salespeople like myself have always expanded our job descriptions to help our customers solve all sorts of problems. The problem with Stanley's approach is that it's not as workable as he advocates because there are more takers than givers in the business world. By and large, business decisionmakers in real life don't return favors as the book portrays they do to his "Ace of Aces" examples. Especially when decisionmakers yank you around on price and price alone. Stanley does not have an answer for networking to that type of millionaire.
If businesses and business decisionmakers were as benevolent as Stanley suggests they are -- returning favors as they are given out -- personal concierge services would overtake the planet and salespeople would cease to exist.
Rating: 4
Summary: This book was repetitive in its message.
Comment: This book was repetitive in its message that in order to network with millionaires, one has to meet the needs of others first and do so out of a true intent to help. The book gives good examples of how people have done this, but is somewhat biased towards financial professionals and accountants.
Rating: 1
Summary: Author is good but is resting on laurels with this one
Comment: The author is great, this work is not. He simply sat down, had a conversation, and recorded it. Here is all the book says:
Offer your service for free to millionaires in a way that makes you further contacts.
An example is a CPA giving a speech to a trade organization on issues that affect them and perhaps specializing in serving that industry. I didn't need to listen for hours to know this. This should have been a magazine article, not a book.
He also doesn't cover any downside. Most of the stories are simply of people who networked this way and had great success.
I loved The Millionaire Mind and sometimes pass on little tidbits of information gleaned from it. I just told you everything I learned from this book. Every one of dozens of stories was the same lesson with different characters. I listen to a fair amount of audiotapes and this was a rare disappointment.
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Title: Selling to the Affluent by Thomas J. Stanley ISBN: 0070610495 Publisher: McGraw-Hill Trade Pub. Date: 01 August, 1997 List Price(USD): $19.95 |
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Title: The Millionaire Mind by Thomas J. Stanley ISBN: 0740718584 Publisher: Andrews McMeel Publishing Pub. Date: August, 2001 List Price(USD): $16.95 |
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Title: Networking With Affluent the Affluent by Thomas J. Stanley ISBN: 0070610487 Publisher: McGraw-Hill Trade Pub. Date: 01 August, 1997 List Price(USD): $17.95 |
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Title: Marketing to the Affluent by Thomas J. Stanley ISBN: 0070610479 Publisher: McGraw-Hill Trade Pub. Date: 01 August, 1997 List Price(USD): $19.95 |
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Title: Love Is the Killer App: How to Win Business and Influence Friends by Tim Sanders ISBN: 060960922X Publisher: Crown Publishing Group Pub. Date: 05 February, 2002 List Price(USD): $21.00 |
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