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Virtual Selling : Going Beyond the Automated Sales Force to Achieve Total Sales Quality

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Title: Virtual Selling : Going Beyond the Automated Sales Force to Achieve Total Sales Quality
by Michael Malone, Thomas M. Siebel
ISBN: 0-7432-3649-1
Publisher: Free Press
Pub. Date: 15 January, 2002
Format: Paperback
Volumes: 1
List Price(USD): $16.95
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Average Customer Rating: 3 (3 reviews)

Customer Reviews

Rating: 4
Summary: Ultimately it takes salespeople to drive business
Comment: Thomas Siebel has a great vision for what many corporate bureaucracies cloud over with endless data analysis...it takes real salespeople, on the street, selling the business to succeed. IT systems are meant to help in a number of different ways but ultimately they must exist to move sales forward and not drag them down. Siebel explains how companies can benefit from the data collection and analysis while empowering the salesforce to sell.

Rating: 3
Summary: A good resource for those struggling to define their vision
Comment: This book is an excellent choice for individuals hell-bent on implementing sales automation without really knowing why. For those who are struggling to develop a vision for their sales automation initiative, Tom Siebel does a good job of balancing relevant historical information with real world examples and hypothetical situations. One might expect a book written by Tom Siebel to make the case for his company's own software solution, but that is not the case. Instead, Tom provides keen insight into the benefits of automation as it relates to the processes of selling and customer relationship management. Those who are have already developed and successfully articulated a clear vision for their sales automation initiative may find this book interesting, but probably of little value in moving forward. "Virtual Selling" concentrates exclusively on vision. Those looking for advice or information on the process one goes through in successfully developing and implementing a sales automation initiatve need to look elsewhere. Anyone wishing further information regarding this book, or sales automation in general, should feel free to email me at [email protected] - Adam Lefton

Rating: 2
Summary: Reasonable introduction to Sales IT issues
Comment: Readable book suitable for those interested in introduction to high level sales concepts and a 1995 view of anticipated impact of technology on selling.

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