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Title: Diffusion of Innovations, 5th Edition by Everett M. Rogers, Everett Rogers ISBN: 0-7432-2209-1 Publisher: Free Press Pub. Date: 16 August, 2003 Format: Paperback Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 4.46 (13 reviews)
Rating: 5
Summary: One of the BEST "business" books ever written - INC mag
Comment: Dr. Rogers is a brilliant sage whose lifelong quest for understanding how and why people adopt or deny innovation began, he tells me, on his family's farm in Iowa as a boy. At a young age he observed that some farmers were quick to adopt the latest innovations while many others were slower or even resistant to change. He also noticed that adoption didn't always equal success, nor did the refusal to change. So whether your gig is plowshares or computers or languages or healthcare or just about anything, you will find this book fascinating and illuminating. The book takes an "innovation" tour around the globe and through history with poignant examples of how new ways are diffused into societies. INC. magazine recently named this book as one of the 25 most important books written for understanding commerce. Ev is truly one of the wise men of today.
Rating: 4
Summary: Narrowly Focused, But Very Solid
Comment: Professor Rogers begins his book by really getting to the heart of the matter. "Getting a new idea adopted, even when it has obvious advantages, is often very difficult," he writes. "Many innovations require a lengthy period, often many years, from the time they become available to the time they are widely adopted"
I have often wondered why getting new ideas adopted is so difficult, not only in business and technology, which is Professor Roger's primary area of research, but also in the arts, music, painting, and literature. It seems that whenever someone has a really innovative concept, it gets attacked, trashed, savaged, and often sabotaged by the mainstream? Why?
Professor Rogers never really answers this question, and this is my only complaint about an otherwise exceptional book. His primary interest is in figuring out ways to "speed up the rate of the diffusion of an innovation." Within a narrow context of business and policy objectives, he is successful. The strengths of this book are its very competent and exhaustive research, which include case studies, criticisms, and policy discussions. It is a worthy book if you are interested in the focused academic topics it attempts to address.
I thought that Malcolm Gladwell did a better job, with a much simpler book, in explaining why and how new ideas get introduced. Still, many questions remain to be answered about innovations. I'd love to read an equivalent book about innovations in the arts. If we are lucky, someone as competent and as thorough as Professor Rogers will take up the topic.
Rating: 5
Summary: Packed With Knowledge!
Comment: Why would a villager draw polluted drinking water from a canal where a dead donkey floats instead of using a nearby tap to get clean drinking water? Why did it take hundreds of years for the British Navy to give sailors oranges and lemons when tests had proven that citrus fruit cured the scurvy that killed sailors and left vessels under-manned? Why do eminently sensible things not happen? If you've ever wondered, this book will give you the answers. It's a thick, heavy, academic tome, but spiced with abundant anecdotes and observations that make it an easy, enjoyable read. This is the rare book that combines solid intellectual content with thought-provoking entertainment. We highly recommend this classic from 1962 to all audiences, but especially those whose business it is to understand and use the social mechanisms through which innovations must diffuse.
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Title: Models for Innovation Diffusion (Quantitative Applications in the Social Sciences) by Vijay Mahajan, Robert A. Peterson ISBN: 0803921365 Publisher: Sage Publications Pub. Date: 01 August, 1985 List Price(USD): $15.95 |
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Title: Mastering the Dynamics of Innovation by James M. Utterback ISBN: 0875847404 Publisher: Harvard Business School Press Pub. Date: 01 September, 1996 List Price(USD): $16.95 |
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Title: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell ISBN: 0316346624 Publisher: Back Bay Books Pub. Date: 07 January, 2002 List Price(USD): $14.95 |
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: The Sources of Innovation by Eric Von Hippel ISBN: 0195094220 Publisher: Oxford University Press Pub. Date: 01 July, 1994 List Price(USD): $26.95 |
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