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Title: Making It Personal: How to Profit from Personalization without Invading Privacy by Bruce Kasanoff, Don Peppers, Martha Rogers ISBN: 0-7382-0779-9 Publisher: Perseus Publishing Pub. Date: 05 November, 2002 Format: Paperback Volumes: 1 List Price(USD): $16.50 |
Average Customer Rating: 4.75 (4 reviews)
Rating: 5
Summary: I'm taking this one personally
Comment: An enjoyable and provocative read, but very importantly, Bruce adjusts the dial and focuses a great deal on stakeholders and employees, who are, after all, critical elements in the achievement of customer satisfaction,loyalty, and profitability.
Bruce provides lots of examples personalization and privacy (and the lack thereof) that make one gasp, think, and question some of the longer term ramifications. He also offers some reasonable solutions and guidelines to help companies prevent a privacy faux pas.
Your next visit to the grocery store, weekend getaway, or web site will never be the same after you read this book!
Enjoy and beware!
Rating: 5
Summary: Writes like a novelist, inspires like a guru.
Comment: Here's an idea: Forget about the web personalization that makes Amazon such a wonderful site, or that has writers from Wired still breathing heavily, and instead imagine a world where personal memory is "everywhere" -- where your every conversation, trip, purchase, phone call, or jog with the dog is recorded, turned into a data file, and shared with parties beyond your control. Kasanoff explores this world, and notes that it's coming the day after tomorrow. This book is one-third business strategy guide, two-thirds global forecast, and the tale is plausible enough that executives who read it may want to pull the CEO aside at the holiday party.
Consider:
- Data trails are proliferating, and most companies have no plans in place to manage the privacy, legal, ethical, moral, managerial or competitive impacts of this information boom.
- A plan requires anticipating new privacy laws -- and there are ways to do this by examining history and the fundamental constructs of personal protection legislation.
- Acting on information can provide the economic benefits outlined in every 1to1 book or CRM software manual, but success requires self-critique. There are proven models to gauge your firm's ability to succeed with new products and services.
- Personalization means moving beyond technology to carefully migrate to a diverse business system, where complexity is constrained to keep costs to a minimum and modular capabilities change everything from product design to employee behavior.
These ideas are powerful. Along the way, Kasanoff shares stories about data pitfalls and exercises that inspire a team meeting at the nearest coffee shop. Consultants can always explain which way the wind is headed, but for a look at the weather beyond the next quarter, I recommend this book.
Rating: 5
Summary: Informative without being tiresome
Comment: I started jotting down some one-word descriptions of
Making It Personal while I was reading it-
Insightful
Readable
Practical
Creative
Compelling
Important
Entertaining
But then I forgot about taking notes. I guess I'll just
have to add Absorbing to my list.
Bruce does a wonderful job of presenting personalization
and privacy issues in an amazingly accessible way. It's
not pedantic. It's not ominous. It's not dry. Besides
being extremely topical, it's a darned good read.
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Title: The One to One Fieldbook by Martha Rogers, Don Peppers ISBN: 038549369X Publisher: Bantam Books Pub. Date: 05 January, 1999 List Price(USD): $21.00 |
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Title: The One to One Future by Martha Rogers, Don Peppers, Don Peppers, Martha Rogers ISBN: 0385485662 Publisher: Currency Pub. Date: 14 December, 1996 List Price(USD): $17.95 |
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Title: Enterprise One to One by Don Peppers, Martha Rogers ISBN: 038548755X Publisher: Currency Pub. Date: 19 January, 1999 List Price(USD): $17.50 |
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Title: The CRM Handbook: A Business Guide to Customer Relationship Management by Jill Dyché ISBN: 0201730626 Publisher: Addison-Wesley Pub Co Pub. Date: 09 August, 2001 List Price(USD): $44.99 |
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Title: Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship by Frederick Newell, Seth Godin ISBN: 1576601323 Publisher: Bloomberg Pr Pub. Date: March, 2003 List Price(USD): $29.95 |
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