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Simplicity: The New Competitive Advantage in a World of More, Better, Faster

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Title: Simplicity: The New Competitive Advantage in a World of More, Better, Faster
by Bill Jensen, Bill Jensen
ISBN: 0-7382-0430-7
Publisher: Perseus Publishing
Pub. Date: 09 January, 2001
Format: Paperback
Volumes: 1
List Price(USD): $16.50
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Average Customer Rating: 4.36 (67 reviews)

Customer Reviews

Rating: 5
Summary: Awesome for what a book can do
Comment: Let's start with ourselves: Throw out the reviews that say the author walks on water. Throw out the negative reviews that expected the author to solve all their problems, or deal with a complex subject in too-few pages.

Jensen delivers extremely well within the limitations of what a book can do. In the first section he details the challenge of choice- and info-overload in ways that bring it home to our own behaviors. He holds each of us accountable for our own solutions.

Then he delivers the tools for those solutions. I can personally vouch for the fact that his approach to behavioral communication, storytelling, listening, and working backwards from people's needs have truly changed how my team interacts. Once we understood the power of clarity through use of the tools, we took on the accountability. This book didn't change our entire world. Just a valuable portion of how we try to work smarter and faster.

For me, whenever a book can help me do that, it's awesome.

Rating: 5
Summary: A Swift Kick to the Head
Comment: Here are the top three reasons that you should buy this book:

1. You've heard a lot about making work simpler, but you don't have any idea how to put "simpler" practices into place. Jensen drops several bombs in this book, most of them in the form of great tools for anyone in a management position. The theory is outlined quickly and without pretense and then the tools hammer home the essentials. This book is very good at getting you to reevaluate you thinking processes immediately. Everyone from CEOs down to front-line managers will benefit from these tools.

2. Your formerly small, fast-moving new media startup is experiencing growing pains. That's the case in my company, where we've gone from 60 employees to well over 400 in the US. My outlook on the state of my company has expanded dramatically since reading this book, because it effectively diagnosed the key problem: the business strategy and company values have become divorced from the day to day activities of employees. Simplicity is a handbook for living by your values and getting through growth phases in an organization, on project teams, and everywhere else. Again, managers need this information, but so do employees, who will feel empathy with the data from Jensen's study and find ways to make their job easier in the short term, and tools to manage upwards and change the way things work in the organization in the long view.

3. You're tired of management/business books that simply spout platitudes. Jensen engages the reader with lots of different layouts and chapter summaries that inform without dumbing down. He's clearly got a line on multiple intelligence theory, because the book shakes up conventional data presentation techniques in favor of eye-catching (and therefore memory engaging) presentations. This book walks the talk by developing ways to make complex messages easily understandable.

The swift kick to the head, in my case, has helped me truly become more effective and to demand change from the leaders in my organization. I first checked this book out of a library but I now own a copy, and it's been read twice, dogeared and scribbled in. The fact that you can also go to the companion website to download the results of the study that formed the basis of the book is great for analytical types. Buy it, read it, give it to your CEO.

Rating: 2
Summary: Disaponting, and not simple to read
Comment: I had great optomism when I picked up this book, caring much about simplicity at work and in product design. However I found this book did not live up to the title - the page layout and design is complex, heavy on semi-relevant, but not great, quotes and anecdotes from people other than the author. The book generates a great deal of models, buzzwords, and processes, that could be beneficial, but are definitely not simple to follow, or to put into practice. The study mentioned in the book, which might be great, is impossible to find on the website (http://www.simplerwork.com - claims the section is under construction).

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