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Title: Creating You & Co: Learn to Think Like the Ceo of Your Own Career by William Bridges ISBN: 0-7382-0032-8 Publisher: Perseus Publishing Pub. Date: November, 1998 Format: Paperback Volumes: 1 List Price(USD): $16.50 |
Average Customer Rating: 4.3 (10 reviews)
Rating: 5
Summary: I found the book first enlightening then very empowering.
Comment: Creating You & Co. gives an easy to digest 'heads up' to the post-industrial job shift already in progress. For anyone looking to reinvent or rebuild their career you will find this book a must read. In chapters 3 to 6, you'll learn the importance of identifying what resources (skills, assets, desires and temperament) you bring to You & Co. and how that influences what business you should be in. I especially liked chapters 7 & 8. William Bridges outlines ways to find potential markets, identify their unmet needs and create a product to meet those needs.
I found the book and exercises first, enlightening then very empowering. What I found to be invaluable is that although I have no entrepreneurial plans in the immediate future thinking of myself as CEO of my career has allowed me to see my role in my current organization differently. And as a result has given me the impetus to initiate changes that are mutually beneficial. This book has definitely helped me put things in perspective; maybe it will help you too.
Rating: 5
Summary: A Do-It-Yourself Career Development Guide!
Comment: Some of William Bridges' best work has been in the area of helping people make the transition from "jobs" to "work". Creating You & Co. is an excellent follow-up to Bridges' book entitled, JobShift. JobShift helped many people begin to deal with the loss of their job, and the gaining of meaningful work. Creating You & and Co. helps many people be empowered to take charge of their own life and career as it relates to jobs and work.
This book does not go so far as to suggest an arrogant individualism, but it does say that people need to see themselves as a marketable commodity that they control, rather than that the boundaries of their work situation controls. Individuals need to reconceptualize job skills such as education and experiences, as work skills which include, among others, desire and abilities.
Loyalty and longevity in an organization for someone in control of their career will depend on regularly demonstrating that they are learners whose desire, abilities, temperament, and assets [D.A.T.A.] can be used in a variety of roles--and in a variety of companies or organizations if this one is no longer interested.
People who reinvent themselves as a personal career company are probably happier employees because they have a best alternative already figured out if the specific job they hold is eliminated.
This was an easy book to read, and one where a copy will be needed for each person in your organization if you really want to empower people to reach their full potential.
Rating: 3
Summary: Not everyone is ready for thinking like a CEO!
Comment: Brand this and brand that. I'm all for "personal" branding as a step towards professional success. But newcomers to this process need to take it a bit slower. What it all boils down to is understanding who you are, what you have to offer, and how to target your audience. So before you take a giant leap into the CEO's office, or towards the front covers of "Time" and "Newsweek," your community newspaper - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! But how we tell our story is critical. Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success - but do it right from the start! (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
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Title: Jobshift: How to Prosper in a Workplace Without Jobs by William Bridges ISBN: 0201489333 Publisher: Perseus Publishing Pub. Date: October, 1995 List Price(USD): $17.50 |
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Title: Transitions: Making Sense of Life's Changes by William Bridges ISBN: 0201000822 Publisher: Perseus Publishing Pub. Date: December, 1980 List Price(USD): $16.50 |
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Title: The Way of Transition: Embracing Life's Most Difficult Moments by William Bridges ISBN: 073820529X Publisher: Perseus Publishing Pub. Date: 04 December, 2001 List Price(USD): $13.00 |
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Title: Managing Transitions: Making the Most of Change by William Bridges ISBN: 0738208248 Publisher: Perseus Publishing Pub. Date: 27 May, 2003 List Price(USD): $16.95 |
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Title: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters ISBN: 0375407723 Publisher: Knopf Pub. Date: 21 September, 1999 List Price(USD): $15.95 |
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