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Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ISBN: 0-7357-1330-8 Publisher: New Riders Pub. Date: 24 January, 2003 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.69 (16 reviews)
Rating: 5
Summary: The Strunk and White of branding
Comment: I liked the book a lot. The back cover makes a comparison to McLuhan, but it reminded me of Strunk and White in The Elements of Style. What Strunk and White did for writers, Neumeier has done for branders by compressing the best thinking into a slim volume that delivers the fundamentals in an entertaining way. He also follows the Strunkian dictum to omit needless words. How many marketing books can you say that about? McLuhan did not hold up well over the years. I think Neumeier will.
Rating: 5
Summary: Stunningly simple
Comment: At first I was put off by the presentation of this book, with its extreme simplification and visual treatment. But now, after reflecting on it, I think the book is stunning. Branding is about combining images and words to make ideas clear and memorable. What better way to do a book on branding than by simplifying? One can still find the long, complex marketing books in the library. This is a book you will keep on your desk and refer to constantly.
Rating: 1
Summary: Old Hat
Comment: This book is concise. And I'm thankful for that. The content in this book is boring and lacks direction. The Brand Gap merely provides an laconic reiteration of fundamental marketing principles that most educated readers should be thoroughly familiar with. This disappointing book provides no innovative material and really doesn't provide any tangible arguments for bridging the brand gap.
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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Title: The 22 Immutable Laws of Branding by Al Ries, Laura Ries ISBN: 0060007737 Publisher: HarperCollins Pub. Date: 17 September, 2002 List Price(USD): $18.95 |
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Title: Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Sergio Zyman, Marc Gob ISBN: 1581150784 Publisher: Allworth Press Pub. Date: 15 January, 2001 List Price(USD): $24.95 |
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Title: Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy by Laurence Vincent ISBN: 0793155606 Publisher: Dearborn Trade Publishing Pub. Date: November, 2002 List Price(USD): $27.00 |
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Title: Logo Lounge: 2000 International Identities by Leading Designers (Logolounge) by Bill Gardner, Cathy Fishel, Catharine Fishel ISBN: 1564969096 Publisher: Rockport Publishers Pub. Date: January, 2003 List Price(USD): $50.00 |
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