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Title: Public Appearances, Private Realities: The Psychology of Self-Monitoring by Mark Snyder, Mark Sunder ISBN: 0-7167-1798-0 Publisher: W H Freeman & Co. Pub. Date: November, 1986 Format: Paperback Volumes: 1 List Price(USD): $18.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Solid coverage of a classic aspect of social psychology
Comment: Mark Snyder is a social psychologist known in the field for his work on self-monitoring -- people's monitoring of and control over how they present themselves publicly. He developed the Self-Monitoring Scale in 1972. In this book he describes the theory and his own and others' empirical findings on self-monitoring. He addresses questions of what exactly self-monitoring is, how it varies from one person to the next, why we do it, what consequences it has, and how people use it for benefit. Differences between "high self-monitors" and "low self-monitors" (i.e. self-monitoring is seen as a trait) are discussed in depth. An extensive reference list is included. Pretty much everything there is to know about the concept of self-monitoring up to 1987 is here -- which makes this a handy 200 pages for those who need or want to know this stuff.

This book is quite technical -- but a reader could skip such sections as "Factor Analysis and the Class Model", which includes sentences like, "Accordingly, the self-monitoring class variable need not appear as one of the axes in a factor solution involving rotation to simple structure" (p. 163), and still get a lot out of the book.

In all it's a nice blend of theory and research and is worthwhile reading for any student of personality or social psychology.