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Title: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book by Paul Arden ISBN: 0714843377 Publisher: Phaidon Press Inc. Pub. Date: June, 2003 Format: Paperback Volumes: 1 List Price(USD): $7.95

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Average Customer Rating: 3.67

Rating: 2
Summary: Useful, but too much hype
Comment: What a book - beginning with what is the title supposed to be saying? "The world's best selling book" - is this the best selling book in the whole wide world? What about the Bible, or many other blockbusters? Or is it just a (as in one of many) best-seller? Could this be prosecuted for mis-representation?

Then the flyleaf compares this book to Sun Tzu's "Art of War" and Machiavelli's "The Prince" - ok so he's not exactly modest?

There are some useful comments, such as

'develop a complete disregard for where your abilities end'
'don't promise what you can't deliver'
But then the second half of the book becomes exclusively about the advertising industry, with very little benefit to anyone else. The cover doesn't say where he got his experience, so you don't get warned its about the advertising industry.

But the best thing was right at the end, "Life's Creative Circle" showing the stages of life from 0-100, eg
30-40 = 'hell bent on success',
40-45 = 'repeating success',
45-50 = 'trying to keep up with the 25-year-olds',
50-60 = 'reinventing yourself'.
Not everyone would agree with all the descriptions, such as 75-85 = 'youth regained', as that's not quite the case for the 50%+ of the population who don't live that long, but it gives some ideas.

The book is cheap, but if it was $5 more it wouldn't be worth it.

Rating: 4
Summary: How good you want to make that presentation
Comment: Needed a mind boots, think well, think how good you can be and how good you want to be. The author Paul Arden who work in the advertising industry, have put his thoughts about good, very good, excellent, best in your field and best in the world on paper to help you boots your mind when you're feeling down and out. Specially yo when try to find a solution to a problem or you have you're next mind block. When it seems you're on the wrong side of the meeting table whit your new ideas and know one seems to be interesting. Well just take your time off during the hectic business routine and read this book. The size of the book makes it easy to find a space in your car or somewhere in your desk, just in case you needed. Is easy to read and is written in plain language. If you feel that your ideas time and time is neglected and you feel out of space out of place, but you know somewhere there the entrepreneur fire in you, this pocket mite do the trick. It will take about three hours to read. My advise, include this material in your presentations specially if you have to deliver a presentation about entrepreneurship or just let your audience know what the leadership of today is made off.

Rating: 5
Summary: Amazing!
Comment: Fantastic. Amazing. Tremendous.
This book sold out 20 copies in 2 hours at Hennesey + Ingalls Art and Architecture bookstore in Santa Monica. Buy this book if you just graduated art school. Buy this book if you've been in the business for 20 years. Paul Arden wil literally change your career and life.

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