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Title: Marketing for Congregations: Choosing to Serve People More Effectively by Norman Shawchuck, Philip Kotler, Norman Shawchuck, Bruce Wrenn, Guslave Rath ISBN: 0-687-23579-0 Publisher: Abingdon Press Pub. Date: September, 1992 Format: Paperback Volumes: 1 List Price(USD): $31.00 |
Average Customer Rating: 2.5 (2 reviews)
Rating: 4
Summary: Helpful look at ways to market the church effectively
Comment: The phrase "church marketing" makes many people of faith cringe, but it is an aspect of our outreach and evangelism efforts that we need to be intentional about. Effective mission and outreach begins with prayer and a vision, but having a grasp on the logistics of making a positive impression to our guests is important.
The message of hope in the Lord does not change, but the way we communicate that message to the emerging culture of unchurched and marginally churched people needs to be adapted in order to effectively reach them.
This book will help clergy, lay leaders, and ministry teams to do just that. It is not a cure all, but the book is one of many tools that will help congregations who are truly dedicated to reaching people effectively.
Rating: 1
Summary: Unbiblical Intrusion of World
Comment: There has been no Biblical proof yet offered which shows that Jesus was a marketing man, or that marketing is to be part of the growth of Jesus' Kingdom.
See my critique in Testing the Claims of Church Growth.
This is good marketing, but poor theology.
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Title: 44 Ways to Increase Church Attendance by Lyle E. Schaller, Edward Lee Tucker ISBN: 0687132878 Publisher: Abingdon Press Pub. Date: January, 1988 List Price(USD): $16.00 |
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Title: Managing the Congregation: Building Effective Systems to Serve People by Norman Shawchuck, Roger Heuser ISBN: 0687088984 Publisher: Abingdon Press Pub. Date: March, 1996 List Price(USD): $29.00 |
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Title: Leading the Congregation: Caring for Yourself While Serving Others by Norman Shawchuck, Roger Heuser ISBN: 0687084202 Publisher: Abingdon Press Pub. Date: January, 1998 List Price(USD): $24.00 |
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Title: A Step-By-Step Guide to Church Marketing Breaking Ground for the Harvest by George Barna ISBN: 0830714049 Publisher: Word Publishing Pub. Date: June, 1992 List Price(USD): $19.99 |
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Title: The Habits of Highly Effective Churches: Being Strategic in Your God Given Ministry by George Barna ISBN: 0830718605 Publisher: Regal Books Pub. Date: January, 2001 List Price(USD): $13.99 |
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