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Title: GenderSell : How to Sell to the Opposite Sex by Judith C Tingley ISBN: 0-684-86437-1 Publisher: Touchstone Books Pub. Date: 20 April, 2000 Format: Paperback Volumes: 1 List Price(USD): $15.95 |
Average Customer Rating: 4.69 (16 reviews)
Rating: 5
Summary: Don't be left behind in Sales!
Comment: You don't have to be in Sales or Marketing to benefit from this book because you are always "selling" something. And if you haven't read Dr. Tingley's book, then you are at a major disadvantage. GenderSell is a "must-read" if you plan to be successful now and even more so in the future. Let's face it - genderselling to women is good for everyone. And if you aren't addressing the needs of this critical market, you are going the way of the dinosaur. Genderselling makes sense and Dr. Tingley has taken her wealth of knowledge and experience and condensed it into a concise book for even the most "time-starved" without sacrificing on content. For women in Sales, this book provides you with wisdom on how to sell to males without losing yourself or sacrificing your integrity. No other book on this subject has been able to distill down the research in this area and presented it in an intelligent and well-thought out format. So if there is one book to read on this subject, this book would be the one.
Rating: 5
Summary: GenderSell gives practical, profitable advice
Comment: As a sales associate with high success in selling to both sexes, I find GenderSell to be a neccessary piece of literature in the education of the salesperson. Sex-differences in communication between couples have plaqued us since the beginning of time. Why wouldn't these sex-differences cause problems in the sales relationship where interactions can be brief, uncomfortable, and unnatural? GenderSell breaks down sales situations and shows you how to approach them from the perspective of both sexes to eliminate any basic gender communication problems that may occur. By following GenderSell advice, I am able to more effectively communicate my message to fit the customer who will be receiving it. GenderSelling works. This book will not only guide you to increase your sales, but to improving the quality of your selling by increasing your awareness of your clients.
Rating: 5
Summary: She Knows How to Get the Sale
Comment: GenderSell is an OUTSTANDING resource for sales professionals who want to build their business! It clearly articulates the differences between the genders, and then translates them into specific recommendations for men selling to women and/or women selling to men. Judith Tingley's expertise as a psychologist makes her insights into how to motivate and and influence people very compelling. And her experience working with corporations seeking to boost their sales results make her suggestions very useful and "field-friendly." Gender-specific selling is one of the most important and relevant topics in Sales right now. EVERYONE needs to master these skills and this book is the quickest way to do it.
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Title: Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan ISBN: 0471369209 Publisher: John Wiley & Sons Pub. Date: 11 April, 2003 List Price(USD): $27.95 |
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Title: Marketing to Women by Martha Barletta, Tom Peters ISBN: 0793159636 Publisher: Dearborn Trade Publishing Pub. Date: 12 December, 2002 List Price(USD): $23.00 |
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Title: EVEolution : The Eight Truths of Marketing to Women by Faith Popcorn ISBN: 0786865237 Publisher: Hyperion Press Pub. Date: 14 June, 2000 List Price(USD): $24.95 |
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Title: Selling To Women & Couples: Secrets of Selling in the New Millennium by Sharon Roberts ISBN: 0970061900 Publisher: Roberts & Roberts Associates Pub. Date: 10 March, 1999 List Price(USD): $20.00 |
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Title: Women Mean Business : The Secret of Selling to Women by Judy Hoyt Pettigrew ISBN: 0962289973 Publisher: Creative Consortium Books Pub. Date: 01 November, 2000 List Price(USD): $11.95 |
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