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Title: Simplicity Marketing: End Brand Complexity, Clutter, and Confusion by Steven M. Cristol, Peter Sealey ISBN: 0-684-85918-1 Publisher: Free Press Pub. Date: October, 2000 Format: Hardcover Volumes: 1 List Price(USD): $26.00 |
Average Customer Rating: 4.33 (6 reviews)
Rating: 5
Summary: Keep It Simple Whenever and Wherever Possible
Comment: "Simplicity Marketing" rings particularly true in the most developed economies around the world. Businesses and consumers are often overwhelmed with the complexity of choosing goods and services available to them, many products are full of functions and features that only a small minority of users will ever utilize. To end the prevalent brand complexity, clutter, and confusion denounced above, Steven M. Cristol and Peter Sealey offer their audience four strategies called the 4 R's: Replace, Repackage, Reposition, and Replenish. Cristol and Sealey apply each of the 4R's to a multitude of situations in which the life of businesses and consumers can be made it easier at the profit of marketers cognizant of the importance of stress reduction, simplicity, and convenience. Cristol and Sealey correctly point out that only few companies are ultimately insulated from the 4 R's imperative. Cristol and Sealey also rightly draw the attention of their readers to the fact that the 4R's must be integrated into the brand and product strategy so that the product offered is perceived as part of the solution to the growing complexity of people's lives.
Rating: 1
Summary: Adobe eBook Rip Off Alert!!!
Comment: Caveat Emptor!
This eBook has NO flexibility built into it. What does this mean?
> you cannot print the eBook
> you cannot copy any text from the eBook
> you are required to download Adobe's eBook Reader (not to be confused with Acrobat. I was.)
Had I known the above, I would NEVER have downloaded it, but rather simply bought the book by mail!
Rating: 5
Summary: Required reading material, definitely!!
Comment: Even if you don't agree with the conclusions of the authors, this book is a 'must-read'! The authors lay out a very convincing argument for the validity of their 'Simplicity' approach to marketing, and the recommendations they make to encorporate the simplicity message in your own marketing, (or otherwise) plans are straightforward and well thought out. I have found the material to be compelling and easy to read, with just enough graphics to add value without clutter. (It seems that even while writing the book, the authors to care to embody the message through the medium!) The materials in the book can be applied to a number of areas in both business and personal life to increase your 'value', and I highly recommend this!
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Title: Negotiating Rationally by Max H. Bazerman ISBN: 0029019869 Publisher: Free Press Pub. Date: 01 January, 1994 List Price(USD): $16.95 |
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Title: Power Up : Transforming Organizations Through Shared Leadership by David L. Bradford, Allan R. Cohen ISBN: 0471121223 Publisher: John Wiley & Sons Pub. Date: February, 1998 List Price(USD): $29.95 |
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Title: Not on My Watch: Hollywood vs. the Future by Peter Dekom, Peter Sealey ISBN: 1893224953 Publisher: New Millenium Pr Pub. Date: June, 2003 List Price(USD): $25.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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Title: Managing With Power: Politics and Influence in Organizations by Jeffrey Pfeffer ISBN: 0875844405 Publisher: Harvard Business School Press Pub. Date: February, 1994 List Price(USD): $19.95 |
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