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Title: Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands by Bernd H. Schmitt ISBN: 0-684-85423-6 Publisher: Free Press Pub. Date: 16 August, 1999 Format: Hardcover Volumes: 1 List Price(USD): $28.00

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Average Customer Rating: 3.64 (14 reviews)

Rating: 5
Summary: The Marketing Paradigm for the New Millenium!
Comment: This book is definitely an eye-opener for everyone in business of all types. Experiential Marketing is a cutting-edge yet a fundamental approach to marketing, which should be taught in all business schools. Via "experiential marketing," Schmitt presents a revolutionary framework for getting in-touch with one's customers while at the same time differentiating oneself from rest of the competition. I especially liked Chapter 9 where Schmitt lucidly illustrates the "Experiential Hierarchy" concept using Volkswagen Beetle examples. A well-written, easy-to-read format, which makes it a great reading even on planes.

Rating: 1
Summary: Very disappointed
Comment: With a title like Experiential Marketing, I thought the book would practice what it preached. Instead it took an exciting subject and made elementary points dull and uninspiring.

Rating: 4
Summary: Resonating and Relevant
Comment: Experiential Marketing strives to make its case that it's important to relate to customers on an emotional basis. Given how much the decision-making process is linked to emotions and not just sheer logic, Schmitt makes a powerful argument that customers need to feel an emotional connection to the company they purchase from. Schmitt does an excellent job of writing a fascinating piece that is sure to help take marketing into the next step. It's as good as Guerilla PR: Wired, which explores how to use that same emotional connection via the Internet and other technological methods.

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