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The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace

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Title: The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace
by Thomas, Jr. Petzinger
ISBN: 0-684-84636-5
Publisher: Simon & Schuster
Pub. Date: March, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $25.00
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Average Customer Rating: 4.41 (22 reviews)

Customer Reviews

Rating: 5
Summary: Universal Lessons
Comment: Tom Petzinger's "New Pioneers" elegantly describes many of the new businesses species that are rapidly emerging as our complex adaptive global economic system begins its autocatalytic explosion from the kind of spare, simple ecosystem that surrounds a mid-ocean volcanic vent to the kind of riotously variegated ecosystem that abundant sunshine can create in a tropical rain forest or coral reef. Along the way, he provides crucial insights into the best scientific thinking about the evolutionary process driving this unprecedented transformation.

By reading this book with an open, inquiring attitude, managers and entrepreneurs struggling with accelerating business change can learn a great deal about the business methods and, yes, business values that will let their them and their firms adapt naturally to their evolving environment. Tom's stories vividly explain specific decisions and actions in specific businesses, but smart readers can generalize the principles underlying those decisions to help them act appropriately in responding to their own business challenges and and creating their own business opportunities.

With his solid reporting on important cases, Tom offers an antidote to business fads, up to and including the latest fad for complex adaptive systems. While much of what consultants are publishing about this new field consists of their own old concepts dress superficially in new jargon, Tom's work gets to the heart of the real added value that the new sciences offer to business decision-makers.

Rating: 5
Summary: "The Arrow of Evolution...."
Comment: In Chapter 10 of Leading Change, James O'Toole discusses Robert Owen (1771-1858) whom he characterizes as "the Thomas Edison of social invention. He was the first to devise or advocate numerous practices in industrial relations, education, and social policy that are still considered progressive today, more than 130 years after his death." In The New Pioneers, Petzinger focuses on the contemporary world in which a "revolution" is now underway in business, "for the most part invisible in the headlines and the boardrooms, but dizzying in its effect on the front lines." Much of what he discusses is directly relevant to Owen's initiatives. He agrees with Abraham Maslow that "the most valuable one hundred people to a deteriorating society" would be entrepreneurs because "the arrow of evolution flies toward the pioneering."

Over the years, I have learned a great deal from reading Petzinger's column in the Wall Street Journal, "The Front Lines." He is constantly alert to subtle but potentially significant developments within and beyond the ever-changing workplace. The material he shares in this brilliant book is drawn from "the front lines" of companies based in more than 40 cities in 30 states as well as several companies in foreign countries.

I highly recommend this book to anyone who seeks answers to questions such as these:

1. Which "new frontiers" offer the greatest opportunities for institutional growth and human development?

2. Which economies of scale are most relevant to such growth?

3. To optimize development of "human capital" in small-to-midsize organizations, which strategies (eg incentives and rewards) work best?

4. Which of these strategies will also be effective in larger organizations?

5. Amidst turbulent change caused by new technologies, which traditional values will enable any organization to nourish its "human systems"?

To succeed in what he calls "The Age of Adaptation" (the subject of his Introduction), Petzinger asserts that organizations (regardless of size or nature) must cope effectively with certain "new realities" which serve as the subtitles of the book's ten chapters. For example: "Trade and technology are fundamentally human", "Why the new rules favor the small and connected", "The customer is the common denominator", and "Knowledge and self-organization flourish at the edge of chaos." It is important to reiterate that Petzinger's observations and assertions are based on a wealth of real-world experience. He is firmly convinced that "We, our tools, and the businesses by which we accomplish nearly everything are all products of the natural world." Although granting that "Wrong turns and backsliding will occur from time to time", Petzinger is convinced that each new age will produce another generation of "pioneers" who will continue to transform a global marketplace which is rapidly becoming the same workplace for nearly everyone.

Rating: 2
Summary: internet economy crud. Some non-internet stuff
Comment: Mediocre at best. Mostly "New economy" crud. Good stuff about real entrepreneurs who are not at all in high-tech or internet spaces, but that stuff is just not news.

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