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Title: All Corvettes Are Red: The Rebirth of an American Classic Legend by James Schefter ISBN: 0-684-80854-4 Publisher: Simon & Schuster Pub. Date: January, 1997 Format: Hardcover Volumes: 1 List Price(USD): $28.00

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Average Customer Rating: 4.33 (18 reviews)

Rating: 5
Summary: For all Corvette lovers
Comment: Excellent behind the scenes of General Motors; unbelievable detail in what goes into bringing a new car to market; all the office politics withing GM; all the secret stuff you always wondered about are now exposed. This book provides the history and the detail all car enthusists will want. Anyone that owns a Corvette must read this book. Anyone thinking or dreaming about owning a Corvette should read this book.

Rating: 5
Summary: A great case study of the inner workings of the auto indus..
Comment: Anyone who loves Corvettes will buy this book but those who want an inside look at the auto industry and those who are interested in (business) case studies should buy it too. If you read (and liked) "The Reckoning" and/or if you saw and liked "Roger & Me", I think you will enjoy this book. "All Corvettes are Red" is the inside story of GM: beginning during the tough years (covered from the outside in "The Reconing") when it seemed that GM could do no right. It shows how a few people with a love for the Corvette and a vision of the Vettes real meaning (as an image marketing tool) pulled together and took chances to make it (a new Vette) happen, in turbulent times, in a turbulent industry. During the creation of the 97 Corvette, GM went through one reorganization after another. GM was grasping at straws trying to find an organizational model which would return it to profitability. All Corvettes are Red, is a story about GM's chaos and about how a few people focused on that which was important and got the job done, whatever it took. Finally, this is the story of a few great people who persevered to keep a dream (the Corvette) alive. Making it better (faster, more stable and stiffer) than ever

Rating: 5
Summary: perfect gift for a car lovin' guy.
Comment: I given this book to guys of all ages who are interested iln cars. They really enjoy all the details, as only car buffs can.

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