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Title: Grocery Revolution: The New Focus on the Consumer by Barbara E. Kahn, Leigh McAlister ISBN: 0673998800 Publisher: Addison-Wesley Pub Co Pub. Date: July, 1997 Format: Paperback Volumes: 1 List Price(USD): $20.75 |
Average Customer Rating: 4.56
Rating: 3
Summary: My review :)
Comment: Hi. I read some of the book when I took Professor Kahn's Mktg 101 class. (for those of you in the class, not much was on the test about this book). Anyway, although it was recommended for "Anyone who shops" I shop practically everyday and grew up shopping often at grocery stores, but did not find the book to be a good read. I consider myself relatively well educated in business related literature as I took the class during my senior year at Penn's Wharton school. There seemed to be too much academic information which distracted me from enjoying the book and getting a lot our of it. For people on Prof. Kahn's level of marketing expertise this book is likely to be very useful, but it is not as useful to undergrads in Marketing 101 or to the general population.
Rating: 5
Summary: Insights into consumer behavior and industry responses
Comment: This book is divided into two parts, one on the state of the industry, and one on consumer behavior. In the first part, the authors do an in-depth analysis of the changes in the retail industry (the move towards discounting, the responses of small grocery retailers to Wal-Mart-style companies, the changes undergoing the supply chain of suppliers to the grocery industry, etc). In the second part, they delve into the available research on consumer behavior, dealing with issues such as store layout and comfort (smells, colors, space, etc). A very solid book, very dense with information.
Rating: 3
Summary: comprehensive view of marketing in the grocery business
Comment: First off, let me state that this is by no means a book meant for light reading. It was assigned to me as part of Professor Kahn's (the author) Introduction to Marketing lecture at the University of Pennsylvania. Although not the primary text used in class, the Grocery Revolution provides a comprehensive view of the grocery business. It thoroughly discussed the marketing mix (product, price, place, and promotion). Although the book covers everything very well, it tends to become very repetitive, with the same examples cited over and over. Also, there is a huge presence of numbers and percentages from various studies that become overwhelming after a while. The book, however, does provide a very good view of the whole marketing mix in one industry. It is a good book to use as an example for a concrete view of the basic marketing concepts.
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Title: Store Wars : The Battle for Mindspace and Shelfspace by Judith Corstjens, Marcel Corstjens ISBN: 0471987654 Publisher: John Wiley & Sons Pub. Date: June, 1999 List Price(USD): $55.00 |
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Title: Category Management by Nielsen Marketing Research ISBN: 0844234893 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1993 List Price(USD): $27.95 |
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Title: The Grocers: The Rise and Rise of the Supermarket Chains by Andrew Seth, Geoffrey Randall ISBN: 0749421916 Publisher: Kogan Page Ltd Pub. Date: 01 January, 2000 List Price(USD): $30.00 |
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Title: Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants by Don Taylor, Jeanne Smalling Archer ISBN: 0814479162 Publisher: AMACOM Pub. Date: February, 1996 List Price(USD): $16.95 |
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Title: Why We Buy: The Science Of Shopping by Paco Underhill ISBN: 0684849143 Publisher: Touchstone Books Pub. Date: June, 2000 List Price(USD): $15.00 |
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