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Title: Best Practices: Building Your Business With Customer-Focused Solutions by Robert Hiebeler, Thomas Kelly, Charles Ketteman, Arthur Andersen, Cotter Smith ISBN: 0-671-57716-6 Publisher: Simon & Schuster Pub. Date: 01 January, 1998 Format: Audio Cassette Volumes: 3 List Price(USD): $18.00 |
Average Customer Rating: 4.46 (13 reviews)
Rating: 5
Summary: Excellent insight into winning company formulas
Comment: No it doesn't take major working capital to build a successful marketing machine. It does require a focus on the details that are important to your customers. Before you squander working capital on fancy advertising campaigns, read this book. Then you will learn that spending your money on product formulation, service and support are the cornerstones to successful marketing. This book provides exceptional real world examples of how to grow a business by focusing on customer service solutions.
Rating: 5
Summary: Great Lessons from Arthur Andersen's years of experience
Comment: An enthusiastic two thumbs up!
Unlike most businesss books that say in 300 pages what can be said in 3, this book delivers its message clearly and concisely.
It offers many "best practices" learned from direct client experience that can be used immediately in companies. Colored with examples, and punctuated throughout with tidbits of wisdom.
A must buy!
Rating: 5
Summary: Packed With Knowledge!
Comment: Arthur Andersen executives Robert Hiebeler, Thomas B. Kelly, and Charles Ketteman have brought the company's "Global Best Practices" program to book format. They tell you how to adapt any company's best practices to your business. They highlight dozens of examples from the thousands that they have collected for Andersen's popular database. The authors take a direct, no-frills approach to presenting their ideas and information, and concentrate on case histories that give you plenty of details. This makes the book highly useful, clear, and free of useless jargon, so we [...] recommend it to people at all levels in any business. You are bound to find some useful gems.
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Title: Best Practices in Customer Service by Ron Zemke, John A. Woods ISBN: 0814470289 Publisher: AMACOM Pub. Date: 01 January, 1999 List Price(USD): $39.95 |
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Title: Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage by Richard Whiteley, Diane Hessan ISBN: 0201154935 Publisher: Perseus Books Group Pub. Date: 01 April, 1997 List Price(USD): $17.00 |
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Title: Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffrey Gitomer ISBN: 188516730X Publisher: Bard Press (TX) Pub. Date: 01 September, 1998 List Price(USD): $30.00 |
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Title: The Customer Driven Company: Moving from Talk to Action by Richard C. Whiteley ISBN: 0201608138 Publisher: Perseus Books Group Pub. Date: 01 April, 1993 List Price(USD): $18.00 |
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Title: Goals: How to Get Everything You Want-Faster Than You Ever Thought Possible by Brian Tracy ISBN: 1576752356 Publisher: Berrett-Koehler Publishers Pub. Date: March, 2003 List Price(USD): $24.95 |
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