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Title: Make It Your Business by Stephan Schiffman, Stephen Schiffman ISBN: 0-671-02179-6 Publisher: Simon & Schuster Pub. Date: 15 February, 2001 Format: Paperback Volumes: 1 List Price(USD): $14.00

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Average Customer Rating: 1.5 (2 reviews)

Rating: 2
Summary: I expected more
Comment: Schiffman does a good job of outlining the dos and don'ts of starting your own business. As a small business owner, I was looking forward to reading the book.

However, like many business books, this book disappoints. All you get is common sense solutions and advice. While I did manage to get a few pieces of advice that I can use, I didn't snag much more than that.

Rating: 1
Summary: This tape could do you more harm than good.
Comment: I operate a successful Internet-based business that nets me a six-figure annual income. I make a conscious effort to learn new things each day and bring my business to higher and higher levels. It was in this spirit that I bought this item.

The author gives a "test" at the beginning to "qualify" people considering self-employment. If you "fail" as many as two questions, he says, you won't succeed in business. Better keep your day job. I "failed" several of the questions. So why am I successfully self-employed, making a six-figure income? The answer is that Mr. Schiffman's test is highly flawed. It pains me to think that people who could succeed in business, as I did, will take this "test," "fail" it, and then be discouraged.

The author comes across as a very sincere person, someone who is decent and well-intentioned. But his "definitive guide" consists of tired platitudes (admit your mistakes, consult a financial advisor, take time off to relax, etc.) that are of little value to anyone with common sense.

The author asserts that you have to spend more money (on your infrastructure) as you become more successful. If that ever was a valid business model, it certainly no longer is and my own experience is testimony to that. Each year, I spend less, because I know what doesn't work, because technology is improving and I can harness technology to work for me.

In short, I'm afraid that this guide can potentially do people more harm than good.