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Title: Winning With the P&G 99: 99 Principles and Practices of Procter & Gamble's Success by Charles L. Decker ISBN: 0-671-01740-3 Publisher: Pocket Books Pub. Date: May, 1999 Format: Paperback Volumes: 1 List Price(USD): $14.00

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Average Customer Rating: 4 (2 reviews)

Rating: 3
Summary: it is ok
Comment: in my opinion, the views of this books are quite up-dated but not very special when it is compared with other books which talk about management it is good for those who don't know marketing and management but for marketing specialist, it is a summary of some views

Rating: 5
Summary: It encapsuled what I learned in 5 years working on P&G brand
Comment: An excellent, well organized primer on the P&G system and culture - a great demonstration of how best to build brands and people in an organization. Can apply many of these principles to other organizations, large or small.

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