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Title: The Man Who Changed How Boys and Toys Were Made by Bruce Watson ISBN: 0-670-03134-8 Publisher: Viking Press Pub. Date: 24 October, 2002 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (5 reviews)
Rating: 5
Summary: Required reading
Comment: This book should be required reading for industrial designers, toy designers and anyone else involved in design, marketing or production of consumer goods. This is a very important look into market forces, consumer behavior and the importance of placing the consumer first amd foremeost in your product design.
The book may be a biography, but is also a textbook for every enlightened designer and marketer. I will make this required reading for the Industrial design grad student I am mentoring.
Add to the fact that the author's style is at times hilarious, sometimes matter of fact, and the bottom of page 208 and page 209 will bring tears of joy and pride to your eyes.
Well written, entertaining and incredibly informative.
Rating: 5
Summary: Examines how toys help avert or discharge childhood violence
Comment: A.C. Gilbert wore many hats: athlete, magician, and self-made millionaire - but he made his money by creating the Erector set toy back in 1913, making an invention which changed how boys played. The Man Who Changed How Boys And Toys Were Made isn't just a biography of an inventor; it examines how toys help avert or discharge childhood violence, how high-tech toys may serve a different purpose, and differences between how both sexes play.
Rating: 5
Summary: Great book, well done
Comment: Bruce Watson takes the reader from AC Gilbert's childhood to his days at Paradise. He explains how this industrial legend developed and advertised his "Toys for Boys". And Mr. Watson explains the reasons why Gilbert's toys were not as popular for the 60"s child. A good read.
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Title: American Flyer: Classic Toy Trains by Bill Milne, Gerry Souter, Janet Souter ISBN: 1586635743 Publisher: Friedman/Fairfax Publishing Pub. Date: 28 October, 2002 List Price(USD): $35.00 |
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Title: Toy Train Memories by John Grams ISBN: 0871161982 Publisher: Watson-Guptill Pubns Pub. Date: September, 2002 List Price(USD): $29.95 |
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Title: Egypt: 4000 Years of Art by Jaromir Malek ISBN: 0714842001 Publisher: Phaidon Press Inc. Pub. Date: 01 May, 2003 List Price(USD): $39.95 |
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Title: A Dictionary of Buddhism by Damien Keown, Stephen Hodge, Charles Jones ISBN: 0198605609 Publisher: Oxford Press Pub. Date: May, 2003 List Price(USD): $35.00 |
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Title: The Twentieth-Century Spanish American Novel by Raymond Leslie Williams ISBN: 0292791615 Publisher: Univ of Texas Press Pub. Date: 01 June, 2003 List Price(USD): $40.00 |
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